September 12th, 2010

1.

“Post Internet” is a term I heard Marisa Olson talk about somewhere between 2007 and 2009.

The Internet, of course, was not over. That’s wasn’t the point. Rather, let’s say this: what we mean when we say “Internet” changed and “post Internet” served as shorthand for this change.

So, what changed? What about what we mean when we say “Internet” changed so drastically that we can speak of “post Internet” with a straight face?

On some general level, the rise of social networking and the professionalization of web design reduced the technical nature of network computing, shifting the Internet from a specialized world for nerds and the technologically-minded, to a mainstream world for nerds, the technologically-minded and grandmas and sports fans and business people and painters and everyone else. Here comes everybody.

Furthermore, any hope for the Internet to make things easier, to reduce the anxiety of my existence, was simply over – it failed – and it was just another thing to deal with. What we mean when we say “Internet” became not a thing in the world to escape into, but rather the world one sought escape from… sigh… It became the place where business was conducted, and bills were paid. It became the place where people tracked you down.

2.

Accompanying this change in what we mean when we say “Internet,” there was a change in what we mean when we say “art on the Internet” and “post Internet art” served as shorthand for this change.

On some general level, the shift of the Internet to a mainstream world in which A LOT of people read the newspaper, play games, meet sexual partners, go to the bathroom, etc. necessitated a shift in what we mean when we say “art on the Internet” from a specialized world for nerds and the technologically-minded, to a mainstream world for nerds, the technologically-minded and painters and sculptors and conceptual artists and agitprop artists and everyone else. No matter what your deal was/is as an artist, you had/have to deal with the Internet – not necessarily as a medium in the sense of formal aesthetics (glitch art, .gifs, etc), but as a distribution platform, a machine for altering and re-channeling work. What Seth Price called “Dispersion.” What Oliver Laric called “Versions.”

Even if the artist doesn’t put the work on the Internet, the work will be cast into the Internet world; and at this point, contemporary art, as a category, was/is forced, against its will, to deal with this new distribution context or at least acknowledge it.

“Acknowledge” is key here. It’s not that all contemporary artists must right now start making hypertext poetry and cat memes, but rather that, somewhere in the basic conceptual framework of the work, an understanding of what the Internet is doing to the work – how it distributes the work, how it devalues the work, revalues it – must be acknowledged in the way that one would acknowledge, say, the market. What Guthrie Lonergan called “Internet Aware.” To not do this would not be a sin (obviously most artists don’t care about the Internet at all and won’t start caring anytime soon; similarly, most artists probably don’t want to consider the market), but it would be a shame – it would be too bad. Somewhere, on a realistic level, there would be an avoidance of the context in which the work appears and, if the 20th century did anything to artists, it made them care about context on a realistic level. Duchamp changed the game by acknowledging the context in which the game is played. And the game now is played in the project spaces of Berlin, Sao Paolo and L.A.; it’s played in the commercial galleries of New York, and the global network of biennial culture; it’s played in museums and auction houses, yes – of course (obviously) – but it is also now played through the distribution channels of the Internet.

To avoid this last point is to risk losing the game.

NOTE: For alternative understandings of post Internet art, conducted in more depth, read The Image Object Post-Internet (2010) by Artie Vierkant and Within Post-Internet (2011) by Louis Doulas.

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September 5th, 2010

Painting

1.

Painting is a meme.

What is a meme?

Meme is a term coined by Richard Dawkins in his 1976 book The Selfish Gene to refer to units of cultural data which act like genes–replicating, spreading, and mutating in response to the selective demands of the culture in which they develop.  Many things count as memes–political slogans, film dialogue, emergent philosophical perspectives, technological breakthroughs, advertising brands, economic principals, fashion trends, viral YouTube videos, the very idea of a meme itself,  the list could go on.  What matters is that it is an idea which has the power to replicate itself from one mind to another to another and sustain itself through a stretch of cultural time.

So, if one is to take the history of painting as a meme spreading from mind to mind through its history—from cave paintings to Piero della Francesca to Thomas Gainsborough to Nancy Spero and beyond—each iteration in the history of the meme mutating itself in response to its own context—then what would it mean to extend the painting meme into the context of digital computer networks?  That is, assuming that painting did not, in fact, die sometime in the early 1980s, what would it mean to respond to the continually evolving painting meme in the context of ubiquitous computing in 2010?  How would the painting meme be translated when a painting is still an object, but an object dispersed through the network as a mutable digital photograph, as well?  This is not to say that all relevant painting must take this question of the network into consideration, but that it could be a pressing and fruitful intellectual question for at least some painters.

One way to think through an answer to this question is provided in the art historian David Joselit’s recent October essay “Painting Beside Itself.”  In this essay, Joselit suggests that recent painters such as Julia Koether, Stephen Prina, and Wade Guyton have developed practices which allegorize their objects’ own “transitivity” or continuous in-between-ness as they shuttle from one node of the network to another—from object, to photograph of object, to source material for another artist’s appropriation and re-circulation, and back again, in an ongoing circulation.  Works of art—here—are never situated in a static context; rather they are situated in continuous state of passage between contexts in a broader network of multiple contexts.

An alternative response to the question of the painting meme’s life in the network is being developed by young artists working on or around the Internet.  For these artists:

1. The computer screen is the primary surface on which painting will be viewed and, because of this, a new suite of phenomenological effects occuring between painting and viewer are opened for exploration.

2.  The rate of speed at which paintings travel is atrophied when uploaded directly to computer networks and this increase in speed allows one to, then, view the flow of painting in time.

In what follows, I’ll say a few more words about the relationship between painting and the computer, describe a recent trajectory of the painting meme amongst a group of Internet artists, and, then, focus, in particular, on the work of the PAINT FX collective.

2.

It’s possible that an “actual” Abstract Expressionist painting produced in the 1940s and a “fake” Abstract Expressionist painting created through the application of digital effects in a piece of software could be effectively indistinguishable when viewed through the light of the computer screen.  With this in mind, some painters have shifted their concerns from those native to the paradigm of the white cube to, instead, those native to the paradigm of the computer screen.  This shift has repercussions, though.  For example, the phenomenological effects of painting shift from the materiality of paint on canvas to the light spilling from a computer screen.  This bias towards the surface of the screen, then, nudges artists towards exploring different types of bodily shock effects.  The relationship of the body to the computer screen after all is different than that of the body to the physical painting in space–computers are open circuits in which cybernetic feedback relationships between computer databases and users allow users to actively shape the mediascape they inhabit.  These cybernetic relationships create a desire for clicking, scrolling, and following—dynamic motion premised on sifting through an accumulation of data rather than gazing for very long at a single pattern of light.  The Internet painter, then, begins to think in terms of multiplicity, the aesthetics of the surfeit, and, crucially, a strong temporal element which transforms painting into a variation on performance art.  Furthermore, jpegs, as digital files, are mutable, meaning that they can be radically transformed instantaneously at the level of code.  If one wants to merely touch up a single brush stroke or slap a picture of a sea shell on the top layer of the painting, the technology is agnostic in regard to the amount of variation each of these types of alterations suggests.  This mutability means that once it is part of the network, other artists and non-artists, as well, are given free reign to appropriate the image and alter it themselves, re-disseminating the mutated image through alleyways of the network which the painting’s original creator could not anticipate.  In other words, paintings here are a network of versions; a stream of evolving memes.

3.

The meeting of painting and the computer is not new.  MS Paint, for example, has long been mined for painting effects.  In the context of the Internet, the artist Tom Moody (a former “actual” painter) has built an important practice at the interface of painting and the computer screen which has evolved into making animated gifs and placing them on his own blog and sites like dump.fm.  This is not meant to be an authoritative history, though, so I’ll focus on the life of one strain of the painting meme as I’ve witnessed it over the past two or three years.

I first began to notice artists working on painting at the tail end of the surf club phenomenon.  Artists like Will Simpson, Thomas Galloway, and Travess Smalley on the surf club Loshadka, for example, were moving away from appropriated content derived from Internet surfing and towards original content created in painting software programs.

Around this time, the artist Charles Broskoski began increasingly focusing his work away from conceptual art pieces to a painting practice premised on volume, performativity, and innovations in presentation which were native to the computer screen.  The artist Harm van den Dorpel was working on a similar project, in which he straddled the borders between a computer model of a work and a work in physical space and allowed that very tension to become illuminated as the work.  Along the way, he raised an interesting set of questions regarding artistic deskilling and the borders between hand-made effects and automated effects.  In short, the “hand of the artist” was, on the Internet of all places, becoming an interesting area to explore.  Soon enough, there seemed to be an internal logic and momentum to this digital painting meme and the Supercentral II surf club and  Poster Company by Travess Smalley and Max Pitegoff, pushed it further, actualizing what was in the air.  A slightly younger generation of artists working on the tumblr platform and the emergence of a body of critical reflection by artists such as Ry David Bradley on his PAINTED, ETC blog continued to sustain the evolution of the meme, polishing certain presentational elements and building a community of people interested in these ideas.  Painting in the network was about fast-paced collective dialogue and mind-bending abstractions.  It was also about painting.  The imagery of these works are often collisions between digital gestures and painterly gestures, but, generally speaking, the concern is with the tradition of painting–pre-Internet–as opposed to the animated gif scene whose roughly concurrent rise (in the net art context) posed as a nice counterpoint to the painting meme.

If one was watching, one could view the evolution of the meme as it started in a sort of experimental phase, gained some steam, developed a community, and achieved some sort of level of self-consciousness about itself.  The meme here takes on its own form of life which one can watch live on the Internet.

4.

Recently, the PAINT FX collective composed of Parker Ito, Jon Rafman, Micah Schippa, Tabor Robak, and John Transue, have developed a new mutation of the painting meme.  Looking closely at what had been accomplished in the work mentioned above and also ideas at the intersection of photography, sculpture, and performance which the Jogging collective (Brad Troemel and Lauren Christiansen) was working on, PAINT FX designed an environment to both experiment with performative voices as painters and develop micro-versions of the painting meme in one ongoing stream of paintings.

Although the paintings are not explicitly associated with particular artists (there’s no supplementary text on the site, at all), one can view unique voices develop as each painter builds a vocabulary of specific paint effects he’s working with.  One views both the development of these effects and the exploration of their usage through these unique voices.  Additionally, one views both the artists engaged dialogue with the other members of Paint FX collective and the flows of specific memes threading in and out of the broader image stream.

There are, to date, just under three hundred paintings posted on the collective’s very lengthy single web page–paintfx.biz.  One can experience this body of work in multiple ways.  There is this performative element—a fast paced call and response game in which the members of PAINT FX evolve memes.  There is also the trace of this performance which exists as a totally different type of effect.  The artists chose to not divide their archive up into multiple pages which one would have to click through, but instead as one very long scroll.  What this choice nudges the viewer to do is consider the flow of images as an ongoing development—a long poem, say.  This effect, though, is open to further versioning in relation to the type of device one uses.  So, for instance, scrolling through Paint FX on an iPhone is going to be a different type of effect than scrolling through it on a flat screen computer monitor in the comfort of one’s living room.  PAINT FX, though, has created a platform robust enough to be dynamically experienced in a multitude of viewing contexts.

There are also other variations in how the work will be experienced which are dependent on the user’s context.  Let’s say that one chooses to let the entire page download and start at the earliest painting, scrolling up to the most recent.  One could, on the one hand, just hold the scroll button down and watch the paintings zoom by like objects outside the windows of a moving car.  The style of the paintings and their sequencing on the page are instantaneously visible enough to provide an ongoing series of shock effects which increase as one continues to ride out the scroll (which lasts for several minutes bottom to top).  By rapidly scrolling through this way, one gets a broad overview of the way the voices of the artists, the various vocabularies of painting effects, and various bursts of smaller memes each develop.  On the other hand, though, one could also go through and carefully consider each painting.  This, too, can be effective as the paintings are not merely eye candy.  They are generally each labored over and carefully considered from multiple points of view before they are uploaded.  Also, oftentimes, the phenomenological effect of looking at a static image on the site for a more extended point of time can be powerful.  Through the practical experience of simply looking carefully and observing their own reaction to consuming images on computers, these artists have become discriminating in relation to the types of effects possible through the light of the screen.  In turn, they have developed unique skills for crafting particularly optically-charged images.

Finally, the project is also a robust space  for painting memes to accelerate and disseminate in the most efficient possible modes.  On PAINT FX, the viewer watches the lifeform of memes develop in a sort of real time.  On the one hand, this is frustrating because one can’t hold out much hope for an individual painting to maintain a level of qualitative power after a few days and weeks as it becomes swallowed up in the flow of the entire project.  On the other hand, if one refocuses the way they view the project in terms of following this flow, new categories of aesthetic experience are opened up.

5.

On the Internet, the meme of painting has developed ways in which to increase the efficiency and acceleration of the dispersal of its own versions.  Keywords here are “speed” and “immediacy.”  A question which the Internet hasn’t effectively explored as of yet, though, is related to the ethics of this acceleration.  Now that one can view painting in motion, a question and a way to perhaps further evolve the meme may revolve around where this acceleration is headed and why.

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August 27th, 2010

Feedback

In Feedback: Television Against Democracy, the art historian David Joselit explores the idea that all commodities, including works of art, are figured as commodities against the ground of networks, including media networks such as television and the Internet. In relation to works of art, that would be to say that the ground against which works of art are to be evaluated as units in a broader economy is no longer just the physical space of the art institution; e.g., the white cube art museum; but, instead the networks of interrelated flow through which both actual commodities and the capital surrounding those commodities now exist and disperse. For Joselit, art can no longer be thought of as a static object which one gazes upon, but instead as a “transjective” object, continuously networking between multiple fields of objects and subjects, which one follows. He brings up the fact that Wall Street quants have conceived of incomprehensibly complicated models for dematerializing and dispersing bundles of capital and, as such, it is incumbent upon anyone interested in the relationship between a work of art and the broader economy to appreciate the fact that works of art – as commodities – are also dematerialized and dispersed.

When viewed against this networked ground, Joselit discusses artworks which create viral paths, leaving trails of “feedback” between themselves and this networked ground. This feedback functions as noise, disrupting its own flow as a commodity and illuminating the ground upon which it circulates.

In what follows, I’ll discuss the television series Mad Men, suggesting that, on the one hand, the actual episodes of the series create a disruptive feedback loop between themselves and the television network; but, on the other hand, that the series’ branded image avatar, which is perhaps more widely culturally dispersed than the actual episodes of the show, lacks this disruptive feedback loop between itself and the Internet network.

Mad Men’s protagonist Don Draper is known to be ruthlessly effective at selling things to people. Time after time, the campaigns he engineers for a host of invariably silly products are able to exploit an emotion or a desire lurking beyond the product’s practical usage. And while these products may themselves be silly, the desires Draper creates around their advertising are often complex and psychologically astute. For example, an automated slide photo projector developed by Kodak is not the “Wheel” – Kodak’s name for the device – but rather – in Draper’s pitch – the “Carousel”; that is, it’s not an efficient way to display a loop of slide photographs, but a way to go around and around “and back home again” to something fondly remembered from the past.

However, Draper knows that these desires which people seek to satisfy through products like the Carousel are not ever going to be satisfied; desire is endlessly deferred – always trying to re-capture something which one thinks used to be there, but never really was and certainly never will be again. This principal is, through one lens, how capitalism operates: it depends on the endless impossibility of satisfying desire to keep selling ways to satisfy desire. In the finale to the series’ third season and in the wake of the assassination of John F. Kennedy (“the day America lost its innocence”), Draper explains this to his protégé, Peggy Olson. Here’s the exchange of dialogue between the two:

Don: Do you know why I don’t want to go to McCann?

Peggy: Because you can’t work for anyone else.

Don: No. Because there are people out there – people who buy things – people like you and me – and something happened; something terrible. And the way that they saw themselves is gone. And nobody understands that. But you do. And that’s very valuable.

Peggy: Is it?

What he’s getting at is that there was a picture of what it meant to be a consumer in America, but the assassination of the President made even the pretense towards living that image even more absurd than it ever was. That absurdity, though, will not stop people from endlessly trying to be this image (if anything, the grisly reality of the event and the trauma it inspired severs the emotional possibility of ever getting back to “reality”) and this is what good advertising creatives understand. Olson’s “Is it?” at the end of this exchange, though, reveals the tension at the heart of these characters: their insight into the emptiness of consumer desire is “very valuable,” but it’s also their own tragedy. What Draper sees in Olson is the same emptiness he sees in himself. Indeed, “Don Draper” is not even the character’s real name. Through an accident in the Korean War, the actual Don Draper was killed and a fellow soldier named Dick Whitman took Draper’s dog tags and commenced pretending to be him. “Don Draper” is, thus, nothing – an outer sheen through which someone who used to be “Dick Whitman” haunts the world. This awareness of his own nothingness makes Draper/Whitman a great “Ad Man,” but makes it difficult for him to participate in the very rituals of capitalism he sells, including monogamous suburban love and the nuclear family. The same could be said for Peggy Olson. Her through line is premised on the fact that she’s a lapsed Catholic who underwent an abortion in-between the first and second seasons of the series. This abortion (in extremely crude terms, an “emptying out”) traumatized Olson and, since then, she hasn’t been able to participate in the flow of sexuality and day-to-day, mindless chit-chat demanded by corporate-sanctioned urban existence. And, so, instead of living it, Draper and Olson sell it.

What is particularly powerful about the series’ explorations into advertising, though, is the fact that they are occurring on commercial television. The entire ground upon which this content rests is mass media advertising. When one watches the show and follows its explorations into the emptiness of desire, the mechanisms of advertising, and, in particular, the mechanics of television advertising, these thematic explorations collide with the actual television advertisements which allow for the show to exist in the first place. Some viewers, then, may view Mad Men and – armed with concepts provided by the series – reflect critically upon the advertisements which surround a given episode.

The result is a variation on “culture jamming” or the sort of “feedback” which Joselit discusses. As mentioned above, feedback, for Joselit, is an effect accrued through an artwork’s dispersion in which the artwork creates a disruption in the trajectory of itself as a commodity. He writes, “If a commodity’s meaning results from its circulation, it is possible to develop a politics whose goal is not to abolish or “critique” commodification (objectives that are utopian and inefficacious by turn) but rather to reroute the trajectories of things.” Joselit gives the example of African Americans feeding back images produced by their own community into television in the 1960s and 1970s as a way to develop a more accurate representative presence in the mediascape. He also discusses a television commercial created by Andy Warhol for Schrafft’s restaurant chain, the content of which is, in the artist’ words, “all the mistakes they do in commercials.” What one views in Warhol’s commercial is the image of a Sunday with a cherry on top which is drowning in video noise, thus selling the technological ground of the video image as opposed to the actual Sunday: it’s feedback, designed to reroute the trajectory of the commodity. The same could be said for Mad Men: by picturing the ground of advertisement and capital which it circulates in and out of on television, the series tangles up the clean circulatory flow of the series as a commodity in the television network.

However, the network Mad Men circulates through is not just television. In the 21st century, it lives and circulates on the Internet and myriad other forms of media, as well. For example, I’ve never viewed an episode on television, but, as a follower of the show, I’ve viewed every single episode released so far through a combination of DVD’s, iTunes, Limewire, and “Freemium” sites like megavideo.com. Additionally, the way in which the show is largely dispersed through culture is not even through these episodes, but rather through images of the show’s sex icons on blogs, magazines, online versions of magazines, Facebook chatter, banner advertisements on blogs, bus ads, gossip mills, and, in general, the branding of a full-blown retro-chic style which celebrates dapper young metrosexuals with slicked-back hairdos. That is to say that even though the episodes of the show create an interesting level of feedback distortion in relation to television, the way they circulate as a brand through the broader networks of interconnected digital ephemera is actually fairly harmless – it’s just another thing to sell.

As mentioned above, one of Joselit’s intuition’s is that commodities are not static, physical objects; rather, they are, in the wake of networked communication such as television, animated and in-motion media viruses, traveling through all avenues of life from the living room to the water cooler to the bedroom. Effective counter-culture, then, does not stand outside out of these animated commodities, but rather reroutes their trajectories through feedback.

With this in mind, the trajectory of Mad Men doesn’t stop on Sunday nights at eleven o’clock EST on the AMC cable network. In fact, that one hour a week is a small piece of the pie surrounding the show’s “social life” as a commodity circulating through the broader networks of digital communication. The episodes of the series could be Shakespeare or Thomas Mann, but it wouldn’t matter when the meme of Mad Men – the way it travels virally – has very little to do with a critique of advertising and a lot to do with developing a brand.

A final note: On the one hand, Joselit’s book, which is about television and sticks largely to examples of 1960s and 1970s art history and visual culture, would seem oddly out of place for an audience interested in understanding the relationship between works of art and digital networks connected through computers. However, the virus he’s trying to spread is relevant and challenging. Artworks and the evaluation of artworks in the wake of media networks, be they television or Internet networks, require one to refocus the entire framework through which one usually thinks of an artwork. Mad Men is not about the themes of the show, but the trajectories in which the themes of the show circulate.

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August 20th, 2010

The cultural theorist Walter Benjamin is perhaps best known for his observation that the mechanical reproduction of unique works of art eliminates the “aura” or ritualistic cult value around these works. He writes: “Even the most perfect reproduction of a work of art is lacking in one element: its presence in time and space, its unique existence at the place where it happens to be.” A mass-produced photograph of the Mona Lisa, for example, is not going to call for a ritualized pilgrimage to see it “in-person” and take-in its aura in the same way that the original is able to accomplish every single day at the Louvre. Instead of bemoaning this withering-away of aura due to mechanical reproduction, though, Benjamin turns on the point, suggesting that both the religious undertones and the focus on the individual which are suggested by aura are, in fact, a tool of fascist politics and that reproducible media, especially film – with its radically more dispersed and instantaneous modes of reception – open the door to an art conducted in the name of communism.

In this widespread reading of Benjamin’s theory of media, though, there is no clear-cut understanding of what it is exactly that Benjamin means by “aura.” As commentators such as Miriam Hansen have pointed out, Benjamin’s writings seem, at times, to celebrate the demise of aura, and, at other times, to demonstrate a certain nostalgia for it, if not suggesting that aura still, in fact, exists – albeit through very different means – in reproducible media such as photographs of people who are now dead. Likewise, there is a certain murkiness surrounding the ways in which Benjamin defines aura, both in the “Work of Art” essay and beyond it.

One way to understand his use of the term is that it denotes a quality which does not emerge from within the work and emanate out, but is rather accrued in time through both the work’s testimony to history and the trajectory of its social transactions through this history. That is, the aura around a work is not beauty or a magic which originates from the inside of the object, but a conceptual field around the work accrued through time as it reflects back upon its own history as a material object. In what follows, I’ll discuss Benjamin’s use of the term aura in these terms and, then, briefly consider its relevance to digital media reproduction.

Benjamin’s earliest usage of the term “aura” occurred during one of his writing experiments while under the influence of hashish. He describes it here as an “ornamental halo, in which the object or being is enclosed as in a case.” What one can gather from this description is that it is something external – “ornamental” – to the object; there is nothing magical inside the case of aura; the aura is generated by the case itself.

Later, in his essay “A Short History of Photography,” Benjamin considers the influence of time on this “ornamental halo.” He describes aura here as “a peculiar web of space and time: the unique manifestation of a distance, however near it may be.” There is a suggestion in this description that aura involves not just the space of the physical object, but an invocation of linear time. This interest in the effect of time in the experience of a work puts Benjamin outside of many other theorists of the phenomenology of the art experience. For example, it contrasts with what Michael Fried, in his essay “Art and Objecthood,” terms “presentness” or a sort of atemporality in the work of art. Whereas, for Fried, the most powerful art objects exist outside of time (and, thus, outside of theater) – continuously re-creating themselves anew every moment – the auratic work of art, for Benjamin, creates a sense of distance around itself by actively invoking a continuum of time (a continuum which would be eliminated by mechanical reproduction).

In one line of thought in Benjamin’s writing on the subject, he discusses the experience of time in the aura of a work of art in relation to the materialist history through which the object has existed.

He points to this in “The Work of Art” essay, writing:

The authenticity of a thing is the essence of all that is transmissible from its beginning, ranging from its substantive duration to its testimony to the history which it has experienced. Since the historical testimony rests on the authenticity, the former, too, is jeopardized by reproduction when substantive duration ceases to matter. And what is really jeopardized when the historical testimony is affected is the authority of the object.

*****

The auratic authority around an object, then, is – again – not generated by something inside the object as if it were magic, but rather through an “ornamental halo” accrued through the object’s testimony to a period of history. The fact that the object was there in a certain corner of historical time is what affords it any more authority than an identical object which did not experience that history, much less a reproducible photograph of the object.

Related to this is the idea of provenance or the history of ownership of a work of art. If a particular painting has been passed through the hands of famous collectors for centuries, what one would find auratic about the painting is not the alchemical effect of the artist’s application of paint to canvas, but rather the series of transactions from one historical figure or collecting institution to another over time. For example, if one can say that the Mona Lisa possesses any sort of aura for its viewers at the Louvre, it is not necessarily because they find it to be a particularly beautiful painting, but rather because of its history and prominence in the museum’s collection. Art historians and aficionados may be entranced by its formal qualities, but the aura of the work for the public is, in Benjamin’s terms, accrued through the painting’s testimony to its history.

Benjamin also relates this to collections of objects other than works of art. For example, in his essay “Unpacking My Library,” Benjamin discusses the value of the books in his collection in relation to their historical testimony and provenance. He writes, “The period, the region, the craftsmanship, the former ownership – for a true collector the whole background of an item adds up to the magic encyclopedia whose quintessence is the fate of his object.” This relates to the anthropologist Arjun Appadurai’s understanding of commodities as having a “social life” in which value around the object is accrued and lost depending on how it is socially transacted. For example, one of my favorite t-shirts belonged to my father when he was roughly the age I am now. When I see that t-shirt, it possesses, for me, a ritualistic value – an “ornamental halo” related to the transaction which led from my father’s wardrobe to my own. If I had purchased an identical t-shirt at a retail store or even a thrift shop, my entire relationship to it would be different; it’s provenance would be a mystery to me and, thus, diminish the t-shirt’s aura.

In the 20th century modernity which Benjamin experienced, he saw this sort of aura to be withering away as the mechanical reproduction of images diminishes the relationship of the mass public to unique works of art bearing traces of historical time. On the one hand, there is something bittersweet about this rupture, but, on the other hand, it presents a window – not on an artistic level per se, but on political one. All authority in the object which could be potentially utilized by the forces of fascist politics is challenged, opening the door to a new relationship of art and politics, one based on dispersion and the communication of communist political ideas.

In the age of digital reproduction, which would seem to even more radically destroy the possibility of aura, though, there is, paradoxically, a form of aura which persists not in relation to objects, but to information.

On social bookmarking sites like delicious.com, for example, works of net art become valuable based on the way in which the link to the work is transacted. If an artist produces a work and shares it through the Internet, the work can either stop there and be ostensibly forgotten or it can be bookmarked by another user, re-blogged elsewhere on the Web, or generally digitally dispersed. Additionally, the work can be re-versioned – meaning that it is appropriated, changed, and further re-circulated through the Internet as a mutation of the original. As all of this dispersion occurs, the “original” information on the Internet gains a certain aura – an “ornamental halo” or “a peculiar web of space and time: the unique manifestation of a distance, however near it may be.” Additionally, this aura is enhanced by the particular provenance of its trajectory through the Internet. If the information is collected and re-circulated by Internet users who have been bookmarking and re-blogging for long enough to have developed a proven “track record” as opposed to a user lacking a proven track record, then the aura of the information is further increased.

I recently viewed the original YouTube video which inspired the widespread “Double Rainbow!!” meme. In the video, an apparently stoned man – YouTube user Hungrybear9562 – is looking out onto a beautiful mountain landscape in which two rainbows are in the sky. He’s so profoundly moved by the site of the “double rainbow” that he begins an emotionally overwhelmed ramble in which he shouts “Double Rainbow!! Oh my God!!” and generally expresses his stoned enthusiasm for the vividness of the rainbows. Prior to my viewing of the original video, I had only come across versions of the video created by other YouTube users. When I did view this original video, the information it contained possessed an aura based on how widely the meme it inspired had been virally spread through the Internet. If the video had not been so widely dispersed, then it would have lacked that “ornamental halo” around the information it contained. For works of net art, this principal applies, as well, but with a slightly different emphasis. The aura of a work of net art is not necessarily based on its dispersion through mass culture, but through the a combination of both mass dispersion and dispersion through the smaller community of net artists and fans of net art.

*****

For Benjamin, aura is a complicated term. One way to understand it is that it is, first, not synonymous with beauty. Aura is something placed onto the object by history as it is travels through social transactions. He believed, or at least advocated for, the idea that when objects with this aura around them are photographed and re-distributed, the aura is necessarily lost and that, furthermore, this loss of aura around the way works of art are received in culture creates an opportunity for an art based not on ritual, but rather politics. However, in the contemporary moment in which culture is radically more technologically reproduced than it was even in Benjamin’s time, a sense of aura in terms of the social transactions around the work persists, for better or for worse, in the form of memes.

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August 15th, 2010

Performance 4

According to the computer science guru David Gelertner, the increasing migration of digital information from personal hardware to data clouds necessitates a shift in the picture one refers to when visualizing the Internet. The Web – as in a relatively static network of data nodes – is out; the lifestream – as in continuously mutating network of data clouds – is in. He writes:

The Internet’s future is not Web 2.0 or 200.0 but the post-Web, where time instead of space is the organizing principle – instead of many stained-glass windows, instead of information laid out in space, like vegetables at a market – the Net will be many streams of information flowing through time. The Cybersphere as a whole equals every stream in the Internet blended together: the whole world telling its own story.

*****

For some artists working on the Web, this principal applies as well. Creativity is – again, for some – not evaluated on the basis of an individual work of art, but rather on the basis of the artist’s ongoing, performed net presence. For better or for worse, a week ago an artist may have created a masterpiece work of art which in previous epochs would have been discussed for decades or even centuries; in the age of the CVS Pharmacy Twitter feed, though, the artist’s masterpiece will be quickly forgotten, at best sentimentally recalled or academically cited, but no longer felt. What will be felt, though, is the artist’s ongoing engagement with time – the molding of the NOW.

It should be said, though, that Gelertner is ambiguous about this obsession with flow and the NOW. He writes, “The effect of nowness resembles the effect of light pollution in large cities, which makes it impossible to see the stars. A flood of information about the present shuts out the past.” Furthermore, focusing on an endless NOW, can be oppressive for an artist’s creative expression. Part of what it means to be working in the tradition of the history of art is to work against the demands of one’s own time; or at least working in relation to it from a skewed angle, keeping everyone on their toes. The Puck-ish delight the artist has in convoluting expectations is frustrated in this grinding system which demands one to endlessly perform, endlessly produce ever newer novelties if one is to remain relevant as an artist. Nothing becomes shocking when there’s a new revolution every week and, thus, any avant-garde action becomes neither here nor there – it’s like whatever.

In what follows, I’ll discuss this performative approach to art making and look at the artist Seth Price’s response to some of the anxieties which it brings up.

First, here is an example of how an artist may come to think of their work as performative on the Internet:

An artist has a website. At first, this website is, depending on the artist, either a handy novelty or a frustrating necessity of the digital age. Either way, it’s not that super-important. One makes a work – be it digitally-created or handmade – and one, then, uploads a photograph or some other form of representation of this work to their website to serve as a second-hand reference for curators, collectors, critics, and the general contemporary art audience.

An artist maintains this website. Gradually the artist comes to realize just how handy and how necessary this tool is for the dissemination of their work. As newspapers, mainstream culture, an exploding amateur culture, communication with friends, banking, and a host of other day-to-day activities are increasingly conducted via the Internet, the artist realizes that not only do people greatly prefer, and even expect, the ease of viewing the work through this website, but the once-obvious line between the actual work and the representation of the work is becoming oddly blurry. For many members of the artist’s audience, including curators, critics, and other arts professionals, the image of the work on the website is good enough. This is exacerbated by the increasingly global nature of contemporary art, perhaps best represented by Biennial culture.

All of the sudden, the way the artist thinks about their work is at least as much dictated by how a .jpeg of the piece looks in the context of their website as they are by how it would look in the physical art space. This is what the artist Guthrie Lonergan calls “post Internet” art – the art after the Internet changed the way that art reaches an audience.

For many younger artists who, by historical accident, came of age without ever really experiencing the “pre-Internet” relationship between artist and audience, this is not a novelty, but an obvious fact that almost goes without saying. Even if one works in traditional media, art is primarily experienced on the Internet.

The art/curatorial collective VVORK curated a show called “The Real Thing” which was based on the idea that, as members of mediatized cultures, most of their own knowledge of art was not accrued through the original, but through art history books, lectures, conversations, and, of course, the Internet. In other words, through “versions.” In their statement for the show, which was held at MU in Eindhoven, they write:

Some of our favourite works have only been described to us, unsurprisingly as the majority of our art experiences have been mediated in one form or other. The majority of works presented in this show have been selected through written commentaries, verbal descriptions and jpegs found online. In fact most of the works presented at MU are the type of manifestations mentioned above: stories, descriptions, translations and interpretations, all understood as primary experiences.

*****

One of VVORK’s cited inspirations for the show is the following Seth Price quote from Dispersion:

Does one have an obligation to view the work first-hand? What happens when a more intimate, thoughtful, and enduring understanding comes from mediated discussions of an exhibition, rather than from a direct experience of the work? Is it incumbent upon the consumer to bear witness, or can one’s art experience derive from magazines, the Internet, books, and conversation?

*****

Now, when the primary experience of art is legitimately conceived in this way – as an endless series of versions – there are going to be effects. For example, the glut of information through which media consumers are presented nudges the consumer to surf through this media, including contemporary art, rather than engaging deeply with any one particular unit. The artist Chris Coy recently described this phenomenon in terms of the way the computer urges its users to view images in sequences, as in, for example, thumbnails. In an e-mail interview conducted for the SFMOMA website, he claims:

A computer screen is very much a sequential image-viewing device. Which is significantly reshaping the function of the Image in my life. I have become a very adept surface skimmer – gliding my way across glossy roll over buttons, tumblr blogs and Google image searches and stock photo sites… which means hundreds, if not thousands of images pass before me on any given day. Imagery is being totally integrated into our vocabulary – I mean you can shoot, edit and upload video from an iPhone now. Even the core function of the phone is changing as technology facilitates this hypermediated kind of ubiquitous computing thing.

*****

This understanding of the computer as a “sequential image-viewing device” necessitates a decrease, then, in the preciousness around a single instance of artwork.

This is not the end of the story, though. What one sees happening in some corners of the Internet is a new type of temporal activation – a “net presence” in which the artist’s work is viewed as one ongoing performance; the audience follows the artist as he or she performs the act of creating individual works. This performance is where audiences are nudged to qualitatively sort out and find meaning in artistic experience on the Internet.

There is, though, a dangerously romantic appeal to this idea. It seems to advocate for a “survival of the fittest” scenario in which the future is an endless, regularly-scheduled assembly line of novelty and only those art workers who keep up with the administered pace of production get a gold star. Performance here sounds like “engine performance.” This is obviously not the sort of situation which would be in the artist’s favor. It’s not exciting for an artist (or an art theorist, for that matter) to follow a theoretically pre-prescribed pattern which was dictated by the pressures of the market, the audience, or the curatorial/critical apparatus around the work’s reception. Furthermore, in an endless rush for new change and novelty, it becomes increasingly unclear as to what the point is or where all this performing is headed.

In many of Seth Price’s works, for example, 8-4 9-5 10-6 11-7, For a Friend, and Poems, the anxiety surrounding endless performance and novelty is considered. 8-4 9-5 10-6 11-7, for example, is a downloadable, eight-hour electronic dance music mix. It was created in the downtime from Price’s work over the course of several years. As one begins to stream the mix, there’s something polished about its fun – it feels really open and cool and one appreciates the labor of the mix’s flow as much as the individual tracks themselves. As the stream continues, though, an anxiety arises: What’s all of this polished labor flowing for? An hour has passed – it’s still going – endlessly, relentlessly upbeat. Two hours have passed – it’s still going. Three hours – still going. Now, one might grow tired and leave the work’s mix mid-stream or one might keep up with it as the editorial power and taste level of the mixing itself continues unabated. But – still – in either case, one may wonder, where is this “going” going? Will it ever change or is it just endless tasteful funkiness? A hint is provided by the work’s title – 8-4 9-5-10-6 11-7. These numbers can be decoded as the eight hours of the daily work day: 8:00-4:00; 9:00-5:00; 10:00-6:00; 11:00-7:00. The eight hours of music is at once both powerfully upbeat and nightmarishly endless. The same could be said of creative labor itself, of the eight-hour work day which blurs into the twenty-four hour work day, the intermingling of “on the clock” and “off the clock” – an endless streaming of data into an already well-clogged database with seemingly no justification other than to produce more endlessly fun content.

Similarly, in For a Friend, a pair of friends engage in a seemingly endless conversation filled with reasonably interesting observations, but, ultimately, never progressing forward. The conversation begins with an amateur philosophical discussion concerning a journalistic trope in which a writer begins an article with a mention of the date in which the events described in the body of the article take place. However, meaningful as the content of their question may be (and there is something interesting about it), this meaning is neutralized in the text by, first, the factual inaccuracies and misspellings embedded into the examples of the trope raised by the friends, as well as, second, the illogic of the discussion which follows. The friends go from the trope of dating the events described in the beginning of a journalistic article to the rise of personal computing and network usage, hacking, personal consumption choices, obsolescence, personal charisma, looking at everything versus seeing structure, puberty, Zen, anarchy, revolution, mythology, architecture, bare life, progress, and, finally, “self-annihilating question(s).” Each development of the discussion raises a true-ism regarding structure, but each true-ism is itself situated in a wildly flimsy structure. The result is that, the text becomes its own “self-annihilating question,” picturing its own limitations – its own endless series of true-isms never getting anywhere real.

And in Poems, Price presents a series of fragments scribbled in notebooks. Snippets of pseudo-intellectual conversation networking into nowhere; analyses of philosophical thought without clear points; calls to political action lacking in direction; lists that only make sense if one rationalizes them. Occasionally, phrases seem to summarize what the poems are about. One that got me was titled “Fantasy of History.” We see a post-it note attached to a piece of paper, reading, “The idea of trying to remember something and getting it wrong – But embarking successfully on a quest from wrong information.” Unfortunately, though, one remains unsure of whether or not this, too, is just another dumb idea in a notebook full of dumb ideas. One of Price’s most powerful effects is his ability to draw one deeper and deeper into thinking they have a handle on something – anything – and then – bam – pulling the rug out from under one’s feet. What one is left with is an image of something that seems like it might be about this or that theme, but whose meaning will be endlessly deferred.

Through his career, though, Price has developed strategies which resist these anxieties. Two of those strategies are delay and re-versioning.

In Price’s text Dispersion, he discusses “delay.” He writes:

Slowness works against all of our prevailing urges and requirements: it is a resistance to the contemporary mandate of speed. Moving with the times places you in a blind spot: if you’re part of the general tenor, it’s difficult to add a dissonant note. But the way in which media culture feeds on its own leavings indicates the paradoxical slowness of archived media, which, like a sleeper cell, will always rear its head at a later date. The rear-guard often has the upper hand, and sometimes delay, to use Duchamp’s term, will return the investment with massive interest.

*****

His work with the Continuous Project collective, for example, is dedicated to public readings and illegal publishing of historical art (and occasional non-art) texts. By distributing these archival works as contemporary works, they are given a new lease and sense of relevance.

Similarly, in 2009, Price exhibited for the first time a set of calendars that he originally produced in 2004. In the press release for this exhibition, he writes, “Sometimes it’s good to go forward and then double back, and circle around again. To those who turned their feet around so that their tracks would confuse their pursuers: why not walk backward?” The calendars’ content is composed of a collision between pre-AbEx American painting and graphic design tropes dating from the early 1990s which read as “futuristic.” WPA-era painters like Thomas Hart Benton, for instance, are – for better or for worse – best known, not for their own work, but rather for paving the way for an artist like Jackson Pollock, who was a pupil of Benton’s. The “hot” cursive fonts and gradiated neon backdrops read the same way: they are – for better or for worse – all but forgotten – depreciated – not unlike an out-of-date wall calendar.

I don’t believe that in either the case of Continuous Project or the calendar pieces, Price is dedicated to the idea that the delayed effect of a given work re-introduced into the art system will ever necessarily solve anything or become all that meaningful. Perhaps what they each do accomplish, though, is to create meaning through a sort of quietism, serving as memento mori – a reminder of one’s own finitude and the inevitable obsolescence of any new novelty in art and visual culture.

The other strategy Price employs is to re-version his own work. For example, Dispersion is a text which, for Price, is a mutable document, continuously open to change and alteration. And his artist lecture, Redistribution, is likewise open to further revision. By re-versioning an older work, it is re-inserted into the cultural system and given a new opportunity to create an effect.

These strategies keep the past alive by erasing it, introducing false memories, and avoiding a static personal archive of work. As mutable digital code, the artist’s archive is just as open to continuous revision as anything else displayed on the Internet.

The art critic Tim Griffin argues that as Price disappears through a continuous re-tracing of his own personal archive, he is able to successfully elude calcification at the hands of the art world, but at a significant cost: the evacuation of any memory or stable sense of meaning of this personal archive. In Griffin’s words: “He behaves as a kind of filter, continually reintroducing a sense of this loss in his work, this emptying of memory, in order to mine the effects and affects of such depletion.”

There’s something sacrificial about Price’s work, then – killing it in order to preserve it. However, at some future date, Seth Price will himself die and will no longer be able to go back and confuse his pursuers by introducing false memories and histories, and a reading of his work will become crystallized and the galleries and museums will sum it all up and show something that stands in for it the whole thing.

Perhaps, though, one can think of Price’s project not as an endgame, but as a sort of therapy for the knots one gets into when conceiving of art as endgame. It’s a method for future artists to keep going.

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August 6th, 2010

Performance 3

1.

Brad Troemel, an artist perhaps best known for his work with the Jogging collective, claimed in a 2009 interview with the Counterfeit-Mess Blog that:

A couple years ago when I became a Photographer-hater, I realized that you can’t possibly explain the world through a single tool. I feel that way now in regard to The Art Project, that 10 projects can’t explain everything or anything either. All you can do is have a constant engagement with art, trying to find meaning. On Jogging, we, the creators, are the art and artists… Creating this way makes assessing/accessing our work on the whole difficult. There’s no fitting “grading rubric” for everything at once because the intent of the art is multiple. So, you can either assess every single work individually, or, you can assess us, ourselves, as the work.

*****

The artist Duncan Alexander recently wrote a blog post which made a similar point regarding certain artists working on the Internet. Before making that point, though, he divides current net art practices into two (admittedly) very broadly sketched camps – on the one hand, those artists making work on the Internet in conversation with art history and, on the other hand, those artists making work on the Internet in conversation with the cultural history of the Internet itself. He, then, claims that for the “net historical” camp:

What matters… is not so much the individual artwork as the artist’s oeuvre and net presence. This is one reason why these artists don’t receive as much coverage – you can’t pin a work down as easily. Where most camp one works are one-way in terms of links (and this appears to be a strategic move), camp two relishes hypertext and cross-platform performance. Their work spills across the social networks that the artists inhabit.

Alexander’s division of the current net art paradigm into two broadly sketched camps is perceptive and works well as a shorthand. To my mind, though, the work of both camps is most potently experienced in terms of what he calls ongoing “net presence” as opposed to through an individual work. For example, Ryder Ripps, who (if we are going to follow Alexander’s “two camps” framework) is a member of the “net historical” camp, has created important work which explicitly embraces a plurality of production occurring in time; but the work of Jon Rafman, who is a member of the “art historical” camp, is also, for me, anyway, more meaningfully experienced when considered in terms of ongoing presence – even if this presence is less pronounced. Google Street Views and Brand New Paint Job, for example, are memes he’s actively improvising with in time; they are knowingly performed and are responsive to the demands placed on them by both general Internet culture and the history of art.

In the two previous posts on this blog, I’ve tried to work through a similar idea; namely, that the “aura” of an individual work of art in the age of the digital media network is, for better or for worse, not eliminated, but rather relocated. Instead of associating cult value with an artifact, one associates it with the live performance of the artist as he or she creates individual works of art and uploads them to the data cloud in sequential order. Following this publicly viewable sequence as it happens live is where meaningful artistic experiences are happening on the Internet. There are, of course, interesting individual works of art on the Internet, but that’s all they can be – “interesting.” Each individual work of art in the context of the incomprehensible amounts of artistic media on the Internet is leveled out in value to right around zero. For example, both the avant-garde music of Arnold Schoenberg and humorous videos of cats playing the piano are equally “interesting” – one no more qualitatively valuable than the other when viewed through a computer in the context of all of the other media one is able to consume on the Internet. The result of this is that those invested in reflecting on works of art in the context of the Internet are nudged towards following the artist’s live “presence” as he or she disseminates work in time. These live performances are where one is able to draw qualitative distinctions.

That said, there are a number of clear objections to this idea. One of those objections is that the use of the terms “performance” and, especially, “live performance” are problematic.

For example, for the performance theorist Peggy Phelan, the ontology of live performance is divorced from image reproductions and involves the co-presence of a limited number of bodies in the same space. Likewise, in the performance historian Chris Salter’s book Entangled: Technology and the Transformation of Performance, Salter refuses to include a discussion of performance on the Internet even though he does so for many other “entanglements” of performativity and technology. For Salter, performance is necessarily “situated” meaning that, even if the stage is filled with technological gadgetry and television monitors intermingling with live bodies, the audience and performers need both be situated in the same physical space for the same amount of shared co-present time. The disembodied quality of Internet experience is beyond the pale of what one could call “performance.”

Before going any further, I should say that this aggressive line-drawing between what is real performance and what is not real performance makes a great deal of sense to me. There’s always going to be something more visceral about the sharing of physical space that needs to be preserved and honored. For example, jumping up and down and slamming into other sweaty bodies for an hour and a half while listening to loud, deliriously pounding rock music would be more exhilarating than the experience of watching the same music through a live stream on the Web. Similarly, physical contact during sex is not something that you could hope to reproduce on the Internet. I’m not interested in arguing against these obvious facts or diminishing the value of these experiences.

What I am interested in thinking through, though, is that there may be multiple ways to talk about a body which include both the experience of the body in a dance club in “natural time” as well as the body online, surfing through the Internet in “Internet time.” Again, I am not in favor of one conception of the body in time over the other; I do think, however, that it’s possible for one to seriously conceive of their bodies as being in two (or more) places at once.

In what follows, I’ll discuss several theories of performance working around these issues.

2.

What is liveness? One way to approach that question is to ask, first, “what is not liveness?” For example, if one views video documentation of a live performance, is what one views really “live”? I personally don’t think that it is. Here’s an example:

Joy Division, the British post-punk band best known for its sparse sound and vocalist Ian Curtis’s baritone renderings of his own moody lyrics, was, for me, a band whose sound I liked, but had to be in a very particular head space if I was to be infected by it. That changed, though, after I viewed live concert footage of the band performing and, in particular, after I saw Ian Curtis performing.

As individual records, the songs are so dark and hermetic that they could easily lull one to sleep late at night; however, as live performances, they take on an opposed set of attributes – they’re charged and vital. For example, in a performance of “Transmission” broadcast from a BBC television studio, one views Curtis begin the song in a deep focus – he stands awkwardly, his eyes are almost closed, and he grips the microphone, holding it next to his mouth – as the tempo escalates and Curtis’s vocals follow suit, though, he moves the mic stand out of the way and begins making spastic movements – choppy running in place, circular motions with the index finger he’s pointing to his head, pushing the finger away as if pushing something out of his mind, and swinging his forearms in semi-circles. He goes deeper and deeper, doing what he can to get the words out the way he means them to sound, ending up in positions resembling Christian revivalists or the seizures of an epileptic (as a matter of fact, Curtis would occasionally go into epileptic seizures while performing).

There’s something unsettling about watching these performances as they go beyond irony – it’s not as if he’s joking. In a 1979 interview with the Northern Lights Cassette Magazine, Curtis spoke about this seriousness of intention in his performances, claiming, “Instead of just singing about something you could show it as well, put it over in the way that it is, if you were totally involved in what you were doing.”

If one is to view the depictions of Curtis by actors in the films 24 Hour Party People and Closer, and, then, compare those depictions to the mania in Curtis’ eyes when he’s in the grips of his performance, there’s really no comparison; it only makes sense if the artist is present, totally involved in what he’s doing.

But, all that said, is the video footage I viewed of Curtis on the Internet really what one would call a “live” performance? Despite all my enthusiasm for the liveness of the band, did I even witness anything “live”?

The OED defines “live” as, “Of a performance, heard or watched at the time of its occurrence, as distinguished from one recorded on film, tape, etc.” Similarly, Peggy Phelan claims that the ontological character of live performance demands that it disappears as it is enacted, that it only exists in the “now” of its performance. She writes:

Performance’s only life is in the present. Performance cannot be saved, recorded, documented, or otherwise participate in the circulation of representations of representations: once it does so, it becomes something other than performance. To the degree that performance attempts to enter the economy of reproduction, it betrays and lessens the promise of its own ontology.

*****

Phelan’s argument around this ontology of liveness is complex and astutely weaves through dense theoretical terrain involving Lacanian psychoanalysis, speech act theory, and feminist critiques of representation. She takes a polemical stance not as an angry conservative reactionary to the forces of technological reproduction, but as a believer in the possibility of cultural experiences which resist commodification, simulation and the male gaze. For Phelan, live performance’s “promise” is its automatic tragedy, the fact that as one views the work, the work slips from one’s grasp, resisting representation and unable to be accurately reproduced, commodified, or otherwise “marked.” The video of the live Joy Division performance, then, would be missing the point of the performance as it tries to preserve what, by definition, cannot be preserved.

Perhaps what the video affords is the idea of the performance – the idea that the band was doing something other than playing music on well-produced albums; the idea that the band only makes sense when viewed “live.” With this idea in mind, I was able to appreciate Joy Division – an intellectual response rather than a bodily one. To actually be in a pub in the north of England in the late 1970s watching Ian Curtis perform would be powerful for precisely the reasons which Phelan suggests – it would be un-reproducible, demanding my bodily engagement in the moment. I’ll never be able to watch Joy Division perform live which is precisely what makes the live performance valuable for those who did view it – its mortality, its preciousness not as an object but as a stretch of unique time. Nothing like that occurs when I view the video – again, it’s the intellectual idea that Curtis did perform this way which I respond to in the video, not the performance itself.

3.

This ontologically “pure” understanding of liveness has been criticized, though. For example, the performance theorist Philip Auslander has critiqued Phelan’s understanding of liveness, suggesting that there’s really no such thing as what Phelan describes as “live performance” because almost any performance in “mediatized cultures” is a jumble of liveness and media effects. Think of the fans at a baseball game watching the Jumbotron television screen rather than the actual players on the field or even something as simple as a microphone and amplifier which create a layer of technological interpretation of a live performance. Furthermore, think of the “live” television broadcast of the six o’clock news or the multimedia performance art of Laurie Anderson or Ann Liv Young. Don’t these performances involve both “live” and re-producible elements?

It’s not that Auslander is saying that there can be nothing like what Phelan describes, but that the actual condition of live performance as it is practiced in the contemporary moment is endlessly hovering between both pure liveness and a technological mediation of this liveness and, therefore, the idea of defining a fixed definition based on its separation from technological reproducibility is admirable, but ultimately futile. He writes, “Much as I admire Phelan’s commitment to a rigorous conception of an ontology of liveness, I doubt very strongly that any cultural discourse can stand outside the ideologies of capital and reproduction that define a mediatized culture or should be expected to do so, even to assume an oppositional stance.”

I agree with Auslander that the “friend or foe” lines drawn by Phelan in regard to technological reproduction sets up unrealistically high standards given the massive amount of cross-pollination there actually is between live and reproducible elements in a given work of performance. However, I believe that liveness as a disappearance, as Phelan defines it, is, nevertheless, still possible, still, for better or for worse, uncommodifiable, and, in fact, (and probably to the horror of Phelan) occurring on the Internet. What is my experience of, for example, a surf club or a Tumblr blog or dump.fm if it’s not the unfolding of a live performance, un-reproducible as itself – a sense of presence to a unique stretch of time?

4.

A point of contention here revolves around the word “body.”

For Phelan, this would be the biological body co-present to its audience in situated space. She writes, “Performance honors the idea that a limited number of people in a specific time/space frame can have an experience of value which leaves no visible trace afterward.” There is something crucial to performance in that one must go there and be co-present to it in the same “specific time/space frame.”

Similarly, in his book On the Internet, the philosopher Hubert Dreyfus discusses the phenomenological differences between live performances and live reproductions of live performances. He contends that live actors “are, at every moment, subtly and largely unconsciously adjusting to the responses of the audience and thereby controlling and intensifying the mood in the theater.” Dreyfus’s dedication to embodied co-presence is not based on a whimsical prejudice against computers, but rather a deeply held belief, following Merleau-Ponty, that the risk and continuous re-adjustment process in which one seeks to get a “grip” on the reality in front of one’s eyeballs, is what gives this reality a sense of meaning. He writes:

Not only is each of us an active body coping with things, but, as embodied, we each experience a constant readiness to cope with things in general that goes beyond our readiness to cope with any specific thing. Merleau-Ponty calls this embodied readiness our Urdoxa or ‘primordial belief’ in the reality of the world. It is what gives us our sense of the direct presence of things. So, for there to be a sense of presence in telepresence, one would not only have to be able to get a grip on things at a distance; one would need to have a sense of the context as soliciting a constant readiness to get a grip on whatever comes along.

*****

Dreyfus is skeptical about the possibilities of ever getting a “grip” on a world in which one is only present to via telepresence. His practical concern actually has less to do with performance than with “distance learning” – say, a simple lecture conducted via videoconferencing or a doctor teaching medical students how to perform surgery via a camera mount attached to his head.

I agree with this. I agree that Shakespeare performed on an empty stage to an audience of computer users is an embarrassing idea. I also agree that doctors cannot responsibly teach surgery to medical students remotely. These are human practices that need to occur in space and need to be preserved and honored.

My interest, rather, is in thinking through the possibility that as people begin to, for better or for worse, spend more and more of their lives on the computer and as certain specific relationships between these computer users and the ocean of cultural media which they consume becomes more and more a part of banal daily life, is there a way to have a new type of live performance, a live performance which creates new types of risks, new types of grips on the world? Is there a type of live performance whose actions are not imitations of those in physical space, but rather live performances of actions which could only be conducted through computing?

Could one perform Internet surfing through Internet surfing?

Or is that just nonsense?

5.

One way to think about this perplexing question is this:

Through the course of one’s day, one moves through all sorts of different moods which define one’s relationship to reality. Sometimes one is anxious, optimistic, sexually aroused, quietly reflective, whatever it may be. None of those moods are absolute, but they each have a devilish power over one which creates the illusion that that one particular mood is, in fact, what is true. So with that in mind, on the one hand, if I’m in a mood in which I picture my body’s boundaries ending where the skin meets the air, then these performances on the Internet are not anything that I would ever be present to; on the other hand, though, if I’m in a mood in which I picture my body’s boundaries extending outside of my skin (say through various online representations), then these performances on the Internet are something that I may be present to.

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July 30th, 2010

Performance 2

1.

In “The Present Age,” an 1846 essay by Søren Kierkegaard, the author lambasts his own age for its passionless stance towards the world in which everything is sort of interesting and sort of boring at the same time and, as such, nothing is worth loving or dying for. Kierkegaard felt that the massive quantitative increases in information which emerged in relation to the rise of the “public sphere” of the nineteenth century were a disaster because they leveled out the sorts of experiences one could have. When everyone is encouraged to be opinionated about everything, no one knows anything with any depth and, in turn, no one really cares about anything with what could be called love or the sense that one would sacrifice themselves for that one particular thing. According to Kierkegaard, a reliance on consensus, daily newspapers, and scientific expertise to define the course of human life is a sure way to create a world in which sacrifice is unnecessary and love is almost impossible. When nothing stands out as any more qualitatively interesting than anything else, it becomes difficult to say that one “loves” anything and really mean that word. In other words, it was a prototype of the age of “whatever.”

About a decade ago, the philosopher Hubert Dreyfus compared Kierkegaard’s vision of the “present age” to the rise of the Internet in his own contemporary moment. According to Dreyfus, the qualitative leveling-out of all experience at zero which Kierkegaard describes in relation to the public sphere is “perfected” on the World Wide Web and, furthermore, that Kierkegaard’s proposal for a risky, unconditional commitment or “leap of faith” in the face of this leveling out is made almost impossible. This impossibility is due to the technology’s simulated and anonymous experiential reality which, according to Dreyfus, demands no commitment to any particular decision.

For a contemporary artist who believes or at least wants to believe that what they are doing is more than a vague combination of “interesting” and “cool,” the prospect of making work in the type of world described by Kierkegaard and Dreyfus is a daunting prospect. Why sacrifice one’s time to making art if no one cares, including oneself?

One response is that one could simply not participate in the online arena, at all. That certainly seems plausible – the artist Tino Seghal, for example, goes to all sorts of great lengths to avoid new technologies. But, even by not participating, one is still highly engaged with this media environment by going out of one’s way to avoid it. That is, it’s still, at the very least, a source of anxiety. So, if one is going to directly participate, how would one do that and maintain any belief that their works of art are meaningful?

For the art critic and historian Leo Steinberg, that question is based on a faulty premise which will always inevitably bog one down. For Steinberg, an individual work should not be thought of as a “good investment” in meaningfulness. One work will always be a hive of contradictions and limitations. And, furthermore, anytime an artist becomes anxious about the meaning or lack thereof in regard to a given one of their works, that anxiety won’t be resolved by reasoning one’s way to its meaningfulness. What’s meaningful – or at the very least a way to cope in the face of all that novelty – is to, following Kierkegaard, make a “risky investment” – a “leap of faith” – going into each and every new day with an openness to experience and to the shifting of criteria in one’s world, and, then, making meaning out of that.

In what follows, I’ll discuss in greater depth the relationship of the Internet and making artwork on the Internet in relation to Steinberg’s ideas regarding the potential for meaningfulness in art.

2.

The pop star Prince, has, since 2007, been at war with the Internet in regard to, amongst other claims, its users’ ability to distribute his music for free. A recent highlight of Prince’s feud with the Net came several weeks ago when Prince declared that “the Internet is over.” According to the artist, “The Internet’s like MTV… At one time, MTV was hip, and suddenly it became outdated.”

Contrary to Prince’s analysis, though, while it’s debatable whether or not the Internet is hip anymore, it’s not necessarily “over.” In fact, the amount of time people spend consuming media online is only increasing. And, according to a study conducted by the Kaiser Foundation which was reported in The New York Times, young people in the United States are consuming an eye-popping seven and a half hours of electronic media a day – basically every waking minute outside of school – which actually increases when one considers the layers of media involved in multitasking (for example, surfing the Web while listening to music), pushing the figure up to eleven hours of media consumption a day. According to Donald F. Roberts, one of the study’s authors who was quoted in the Times, “In the second report, I remember writing a paragraph saying we’ve hit a ceiling on media use, since there just aren’t enough hours in the day to increase the time children spend on media. But now it’s up an hour.”

One reason why it’s possible to spend that much time consuming media, is that there is now an effectively unlimited amount of instantaneously available, free media through which one may consume twenty-four hours a day as well as the devices through which one can execute this consumption. It becomes plausible to just sit and consume all day, popping from one interesting thing to another interesting thing to another – all of them different and equally interesting. For instance, while I don’t remember the actual circumstances in which I read the article about Prince, I’m picturing a typical scenario in which it would have been crammed-in amongst thirty other news items and a half-dozen advertisements on a Web page, which is itself nestled-in amongst four other tabs on my browser – all of which contain other interesting media. No matter what the actual circumstances, though, I almost instantaneously forgot about it in my rush to continue consuming other interesting media.

I bring all this up, though, to actually sympathize with Prince and with every other person creating all of these hours of free media which are consumed at these astounding rates. How, after all, is one supposed to make a living as an artist in this scenario? And, perhaps more importantly, how is one supposed to find any meaning in participating in this scenario? That is, how is one supposed to find any meaning in one’s work when it’s competing to make a little noise in an endlessly noisy room? Even if one’s work is fortunate enough to receive fifteen minutes of fame, will that fifteen minutes be enough to provide one with a sense of meaning in regard to what one is producing? I recently read something the filmmaker Harmony Korine said about his own frustrations with producing anything in the cultural context of the media explosion engendered by the Web. He said:

[…] at a certain point everything becomes noise. I find it increasingly difficult for movies to have a lasting emotional resonance, the way they did when I first started watching. You would see something and it would live with you forever and could change the way you thought about things. There seems to be this shift where now it is just about consuming them. Even the movies that people say they love for the most part they forget the next day.

There’s a paradox to democratic culture in which all media is accessible, but, because all media is accessible, it all becomes equal in value to zero – like fifty almost identical brands of shampoo in a super market.

3.

This concern is related to the “plight” of contemporary art which the art critic and historian Leo Steinberg describes in his 1962 essay “Contemporary Art and the Plight of its Public.” In this essay, Steinberg describes a contradiction in the very idea of Modernism in which the Modernist imperative to continually overturn the hard fought insights of the generation of artists just historically prior to one’s own, compounded by the ever-narrowing cycles of these generations, results in the absurd situation in which no one – no matter who they are – feels secure in the knowledge that any individual work of art they produce or any artistic breakthrough they accomplish will retain any meaning for anyone in more than a year or two, most likely in less time than that. When faced with this reality, how can an artist believe that what they’re fighting for or fighting against has any meaning? This contradiction creates, for Steinberg, an anxiety. He writes:

I know that there are people enough who are quite genuinely troubled by those shifts that seem to change the worth of art. And this should give to what I call “The Plight of the Public” a certain dignity. There is a sense of loss, of sudden exile, of something willfully denied – sometimes a feeling that one’s accumulated culture or experience is hopelessly devalued, leaving one exposed to spiritual destitution. And this experience can hit an artist even harder than an amateur.

*****

For Steinberg, this anxiety is bound up with both the quantity of new art pumped out every month in the contemporary art system as well as the speed in which this system seems to be moving since it became aware of the demands placed on it by both the art market and the art magazines hungry for “the next big thing.” That is, all contemporary art comes with what, in a related essay, Steinberg terms “built-in obsolescence.”

Thinking of these anxieties in the context of the Internet, then, this situation is further compounded as the surfeit of art through which to sift through is by now greater and the cycles of built-in obsolescence are by now narrower. This is especially true in relation to the history of artists working directly on the Internet. The “net.art” generation of artists in the 1990s and early 2000’s, for example, seem, for better or for worse, like distant art history and even Internet Surfing Clubs which created buzz in the net.art community for a couple of key years seem like a hazy memory which is too difficult or embarrassing to remember in the face of keeping up with RIGHT NOW. Furthermore, if the words you’re reading right now are at all “interesting,” that interest will be long gone within a month – you won’t even remember reading this.

Perhaps this was always the case, though. Perhaps artists have always dealt with this and it’s besides the point to even bring it up because it’s so obvious. But the particularly disarming element of the contemporary moment which Steinberg presciently noticed in his own time is that the rate of turnover at present is so accelerated that it rubs this built-in obsolescence in one’s face and doesn’t allow one a decade or two of breathing room in which to pat one’s self on the back. No one can even pretend to love an individual work of art anymore (another’s work or one’s one) because one knows that that love will be obsolete almost as soon as it’s proclaimed.

So, why even do it? Why even participate in this system if one’s work is going to be chewed up and spit out without much serious reflection?

The way Steinberg addresses this anxiety in the essay is to quell the need one has for each individual work to be thought of as anything like a “good investment” in terms of either financial or art historical capital. As long as one focuses their desires on the worth of an individual instance of one’s ongoing art practice instead of on the ongoing evolution of the art practice itself, one will always inevitably run into these anxieties. Steinberg’s goal here is not to reverse the situation or to reason himself away from it, but rather to come to grips with this loss of one’s ability to love a work of art, identify it as an anxiety and propose a way forward. What he comes to is that for the contemporary artists or the contemporary art lover, a shift in focus is needed in which one focuses their attention away from investments in individual works and towards an ongoing, daily practice.

What’s potentially horrifying in regard to this, though, is that it requires, for Steinberg, following Kierkegaard, a “leap of faith” with zero logical certainty in regard to the value of this potential evolution in daily practice. At least with the individual work of art, it’s there, you know it’s done, it’s something concrete which you can evaluate. What comes next in one’s ongoing practice or “each day’s gathering” as Steinberg calls it, is completely anybody’s guess. If one is to follow his argument, though, it’s the only way forward for both artist and art lover if they are to overcome the anxieties of “the present age.”

In response to Hubert Dreyfus, then, who was concerned with the impossibility of a meaningful sacrifice or “leap of faith” in the solipsistic worlds of the Internet, we can offer Steinberg’s interpretation of the “leap of faith” in relation to problems inherent in late Modernist art. The sacrifice here comes not from one single decision or “leap,” but rather from a deep engagement with time – the development of an ongoing practice, in which the only hope for meaning emerges through a daily-ness and openness to receive what comes along that day and every day until the end.

4.

Although perhaps lacking the existentialist angst which Steinberg describes, many artists working on the Web right now, particularly younger artists working on Tumblr blogs and sites like dump.fm, have come to a similar conclusion: no single instance of a work which is thrown up onto the Web is going to be very meaningful. What could be meaningful, though, is a discernible shift in the object of inquiry from the individual work to the ongoing performed practice of creating work.

I, personally, became interested in this idea through my experience of watching “Internet Surfing Clubs” around 2007 and 2008. Internet Surfing Clubs are blogs authored by multiple users in which short, visually immediate posts – each of which often involves re-mixed or readymade material appropriated from elsewhere on the Internet – are shared in ongoing conversation. The Surfing Club I was aware of first and to this day have the most affection for is Nasty Nets.

Before I became acquainted with Surfing Clubs, I wasn’t particularly interested in art and only moderately interested in Internet culture. I came from a background in film production and, while I was still watching certain filmmakers, generally speaking, I had hit a brick wall with film on a creative level. This led me YouTube where my interests were rekindled.

On YouTube, the attraction, at first, was to surf through the archive, finding weird stuff that I watched as a child in the 1980s, television news bloopers, “mashups,” etc. Eventually, though, I became particularly interested in following regular YouTube users who talk into their webcams everyday – sometimes to large audiences of people. Many of these personalities were genuinely intriguing and I began to pick up on the fact that it didn’t matter if what they were saying was logically incoherent or creatively limited, I loved the fact that they kept going, they kept performing everyday and, in the best cases, they kept transforming themselves. And you could watch this transformation happen in real time. For me, this was revelatory: the individual movie was sacrificed for the performance of daily moviemaking over time. What becomes valuable is the performance of it – the fact that the person will be there, improvising, talking, interacting with the network of other users and they’ll do it (almost) every day. To my mind, this is where the energy of cinema was going – focusing on the improvisatory authorship of cinematic objects, as opposed to the cinematic objects, themselves.

Shortly after this, I became aware of Surfing Clubs and, in particular, Nasty Nets through “The Year in The Internet 2006” which was a series of “best of” lists by people interested in Internet culture and Internet memes. It was edited by the artists Michael Bell-Smith and Cory Arcangel, who also made a similar list the year before.

On Nasty Nets, the same principles applied except, in this case, there was a level of meta-criticality in regard to what was being shared. It was Internet culture about Internet culture, and, in some cases, it was about the history of conceptual art, as well. Once again, though, the point, for me, was not to spend too much time asking whether or not the individual posts were good or bad, but to simply follow the stream, day after day, every day. And, just as in my experience on YouTube, in the process of following these streams, the posts began to differentiate themselves and different performative voices began to emerge. I didn’t know anybody that was on a Surf Club or have any idea what their backgrounds were, but, all of the sudden, certain surfers on Nasty Nets became, to me anyway, the most relevant, significant artists that I knew of – period. If one watches this type of work, one quickly realizes that the meaningful art on the Internet is accrued through “each day’s gathering” as Steinberg calls it, following the performing of the making of art on the Web.

5.

When faced with a leveling-out of all individual units of culture to right around zero, both the artist and the art-follower are presented with a choice: either drown or surf. The work which one views on the Internet which retains a sense of meaning and the possibility of inspiring further work by artists and further following by art followers is, more often than not, produced by those who surf.

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July 23rd, 2010

Performance

The democratic culture of the Internet (blogs, YouTube, Wikipedia, etc.) is increasingly a part of daily life. If somebody wants their voice heard, they can do it with a couple of clicks. However, as this democratic culture creates more instantaneously available media on a daily basis than anyone could possibly consume in a lifetime, a tension emerges in which each of these individual units of media is transformed into noise. In this scenario, both Proust and pornography flatten out in value to right around zero – each just a drop of water in a continuously expanding ocean.

Information theorists like Claude Shannon and Norbert Weiner discussed this problem in the early days of cybernetics research. Information is a ratio of signal to noise. The more noise – or entropy – in a system, the less clear the information. On the Internet, there is so much culture that it becomes like what Weiner, in a different context, called a “Niagara of entropy.” There are so many people shouting in the room that one voice cannot be heard clearly.

For a contemporary artist, this scenario poses an interesting problem. In prior models of media dissemination it was difficult for an artist’s work to reach large public audiences, critics, or curators without the artist being based in one of a handful of cities or receiving support from a commercial art space or a not-for-profit art institution. The democratic culture enabled by the Internet, though, allows for anyone and everyone with a connection to have their work viewed by both casual audiences and international arts professionals. This means that an aspiring young artist is now able to radically disseminate her work. The flip side of this situation, though, is that the meaningful value of this work becomes relatively minuscule because it’s now just one drop in an ocean of other works. As an artist uploads a work to the Internet, the chance that it will be viewed by more than a handful of people or reflected upon for more than a couple of minutes is minuscule due to the massive amount of other media through which it’s competing against. The artist, then, is left in a tangle: what’s the point of making anything if, at best, the work becomes a viral meme for a couple of hours and, at worst, is completely ignored by anyone other than the person that uploaded it? For some, I guess, this is the dream of the Internet in which the postmodern death of the author is made official and all culture just swirls around as anonymous memes. For others, though, it may be frustrating.

One artistic stance in response to this question takes an ongoing, constructive approach to creating meaning on the Web. This stance sees that, if there is meaning in this context, then it is accrued through the ongoing performance of an artist making individual works through time – less the individual work and more the ongoing exhibition of multiple instances of work.

Before continuing, a step back in time:

Pablo Picasso began to consider the location of his art as residing in his entire ongoing practice – one action after another after another. Picasso wrote, “Paintings are nothing but research and experiment. I never paint a picture as a work of art. Everything is research. I keep researching, and in this constant enquiry there is a logical development. That is why I number and date all my paintings. Maybe one day someone will be thankful for it.” For Picasso, who pictured himself as a blind minotaur crashing his way through a labyrinth in many of his paintings, the work occurs in the cumulative effect of his ongoing search for meaning; each individual painting functioning as a piece of “research” conducted in the name of this search.

As Leo Steinberg demonstrates in his long essay “The Algerian Women and Picasso at Large,” Picasso’s medium is not even painting at the point in his career in which he made the “Algerian Women” paintings, but, rather, “the artist” – in this case, the artist performing an allegorical quest for a “realistic” two-dimensional representation of three-dimensional perceptual space. It is, for Steinberg, only through the catharsis of following this performed myth wherein the most powerful meaning of Picasso’s work is realized for his audience. As such, Steinberg takes it upon himself to critique the performance as a whole, subjecting Picasso himself to the lens of “the work of art.”

In re-constructing the historical drama of a myth surrounding Picasso, Steinberg painstakingly re-constructs the order of historical events, giving the viewer a sense of Picasso’s evolution. One can surmise that the essay was something of a labor of love for the author to construct due to, if nothing else, the raw amount of time consumed in traveling to see these dozens of works in dozens of museums and other collections all over the world.

And that’s the wager of Steinberg’s analysis – it operates on a highly privileged scale and, as such, describes things that are effectively impossible to view for anyone but an academic art historian with an expertise in that particular field. For almost anyone else, be they casual art fans or enthusiastic ones, access to Picasso’s work is limited to the handful of art museums one has the ability to visit firsthand in the course of one’s lifetime. Because of this limit, Picasso’s audience cannot easily appreciate the work as an ongoing performance.

Viewed through the lens of the Web, though, this distance between dramatic stage and audience is dramatically squashed. When an artist uploads a work, anyone with an Internet connection can view it. Furthermore, the vast majority of work – from artists working both on the Web and outside of it (such as painters [even dead painters like Picasso]) – is now viewed in the context of the artist’s chronological development as it is displayed on a Web page. That is to say, the idea which Steinberg is at pains to describe in regards to Picasso – the artist’s self-authoring performance of the role of “the artist” in time – becomes, on the Internet, automatic.

The artist’s website, as a publicly accessible database, may be followed by a public interested in the artist’s work. As an artist continues to create work, this creation is knowingly performed – one views the drama of an unfolding practice in which each “move” is in dynamic dialogue with past practice as well as a navigation into future practice. If I encounter the work of the contemporary artist through their managed presence on the Internet and I do it again and again and again and again, then this managed presence itself becomes a performative work.

There are many examples of this type of approach to making work in the context of the Web. One of those examples is Poster Company by Travess Smalley and Max Pitegoff.

Poster Company is a Flickr page consisting of over two hundred paintings produced between July 2009 and May 2010. In this project, the artists, first, focus on collisions between automatic effects which read as either “painterly” or “digital,” and, second, shift the focus of their labor in the work from the production of the individual painting to the performance of producing many paintings over the course of months. As such, their work is in dialogue with the painter On Kawara’s Today series and Josh Smith’s influential painting project – each of which are meaningful when considered as reactions to the automatic reproducibility of images as well as an ongoing, long-form performance.

The question “what is a digital painting?” (a noun) is here better phrased as “what is digital painting?” (a verb). The significance of Poster Company’s work lies not in the individual compositions, nor in the volume of output (although these elements are undeniably crucial for the full execution of the work to occur), but rather in the performance of the work.

In many ways, digital technologies and the Web make life easier for those who use them. This ease, though, frustrates the sense of accomplishment and meaning involved in laboring over something. When everyone can easily broadcast themselves on the Web or create a modern art masterpiece with a few clicks of a mouse, these actions become meaningless. In the face of this quandary, some artists have conceived of art production less in terms of the creation of a single work and more in terms of the performance involved in creating multiple works over time which an audience may follow live.

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July 16th, 2010

Marisa Olson: Recent Work

1.

The Internet enables anyone with a connection to publish and share their artwork on a global scale. In many ways, this is a triumph of democratic thought as the barriers to creative expression are open much wider than they were twenty years ago. This pleasant vision becomes complicated, though, when one considers that because of this very democratization of cultural production, the landscape of cultural reception transforms, as well.

The viewer or receiver of cultural data is now presented with a seemingly infinite amount of novelty and amateur cultural ephemera to sift through. Because of this, the viewer’s relationship to media becomes one not of audience member to media work, but rather of “prosumer” to media unit.

In the ocean of infinite media novelty, the media viewer is nudged towards, on the one hand, consuming media the way a cable television ”zapper” surfs through television, and, on the other hand, producing media in the hopes of providing another surfer with good, quick zappable content. This surfing/consuming/producing model is, in general, not conducive to deeper modes of reflection or engagement with media. On the contrary, it is conducive to shallow skimming, scraping the surface of works. The pleasure of consumption in an ocean of media is the leap from one drop of media to another to another as opposed to a deeper engagement with a single drop. The media which are most attractive are fast, funny, and immediately clear. They need to be, otherwise the prosumer will grow bored and surf to the next article or the next image or the next whatever of media. The result is that media requiring a relatively greater degree of depth of thought are lost in the shuffle.

Now, with all of this in mind, an artist might grow anxious.

What is the point of making anything and casting it out to this ocean of media if it’s just going to be at best buzzed through or at worst completely ignored? It’s great that the Web allows anyone to put their own production into the sphere of public consumption, but at what cost? For the contemporary artist especially, whose motivation is ostensibly to create culture with a greater depth and preciousness than a “Fat Kid on Roller Coaster” video, it would seem absurd to even participate in this dog-eat-dog system.

Still, though… would anyone earnestly desire for everything to return to the pre-Internet model in which only a handful of individuals are able to put their ideas out there into the world? No, probably not. Fifteen minutes of fame are better than none.

What to do then?

How can an artist participate in this system which is in many ways preferable to the prior model without feeling as though their individual works of art are on some level meaningless?

2.

The artist Marisa Olson’s recent work is not illuminating in the sense that it has any concrete answers to this question, but is rather therapeutic in the sense that it seeks to quell the desire for answers to this and similar sorts of questions by focusing instead on what is creating the anxiety in the first place.

For example, Whew! Age (2010), a performance at PS122 in New York, dramatizes a hallucinatory therapy session in which the patient oscillates between a search for meaning and a cynicism regarding the very idea of search for meaning.

In a set composed of cardboard crystal shards outlined in dayglo duct tape and cheap-o Persian rugs sparkling with glitter and tinsel, Olson’s character interacts with the video projection of a customer-service rep-slash-self-help guru (played by Olson, as well). On the one hand, the guru character leads Olson inside herself on a mission to “chill out” and stop worrying about all the things she thinks she needs. To some extent, it works. Olson comes to the stage in a translucent mask and the guru is able to get her to take the mask off (there’s a gag where after Olson takes the mask off, it reveals another mask, but the guru is sharp enough to have her remove that mask, too). On the other hand, the guru is a sleazy con-man, convincing Olson to put on blinders – avoiding hope in more rigorously intellectual traditions such as empirical science or psychoanalysis. And, in a musical montage in the middle of the show, the new age approach of the guru is marketed as a cheesy, 100% guaranteed enlightenment or your money back-style video series.

This tension between sleaze and truism is explored in a moment in which the guru demands of Olson to put her finger in her mouth and imagine that her finger is a glacier. Olson does so and the guru says to be as chilled as the glacier. This starts to work, but then one remembers that the glaciers are melting. And this melting – ostensibly due to climate change – is what created anxiety for Olson in the first place.

Between wisdom and mass-produced wisdom, chilling and heating, going into one’s self and back out to the world, is the space Whew! Age inhabits. In the process, it produces a therapeutic effect by nudging its audience towards neither one pole nor the other but rather towards an acknowledgment of the inevitable contradiction between the two.

Another example of Olson’s recent work is Double Bind (2010), a two-channel video first exhibited at the Berkeley Art Museum and Pacific Film Archive in Berkeley, California. The work is composed of two YouTube videos – one a “response video” to the other. In the first video, one views Olson dressed professionally in a black suit with make-up and styled hair as she wraps her head in hot pink vinyl bondage tape until it’s completely covered. In the response video, one views Olson unwrap the pink tape from her head.

So, in one video, the artist is tying herself up in bondage tape; in the other, she’s releasing herself from this bondage. As they play in a loop side by side – not in perfect sync as the runtime of one video is roughly twice as long as the other – the viewer is presented with two contradictory messages – liberation and submission – each competing with the other and in neither case allowing the two messages to coalesce into a synthesis.

The title of the work, Double Bind, refers to the artist’s binding of herself and unbinding of herself with the bondage tape, and it also refers to a term developed by, among others, the anthropologist/psychologist/cybernetician Gregory Bateson, referring to a condition in which two contradictory pieces of information negate one another. This negation creates an anxiety in a patient in which he or she cannot settle on one piece of information or the other. For Bateson (following, to some extent, ideas explored in Zen Buddhism), the discussion of the double bind underlying these sorts of contradictions possesses a therapeutic value for the patient by demonstrating that the desire for solution or synthesis is not a pressing human concern due to its logical impossibility.

In Double Bind, the phenomenon of “double bind” is demonstrated, thus creating a way to confront the anxiety by pointing out the incommensurability of the information in conflict with one another. Through this demonstration, the subject struggling with the choice of either/or is released from the need to even make such distinctions.

Furthermore, as curator Richard Rinehart points out in his statement regarding the work, an underlying theme of Double Bind is Olson’s own oscillation between digital culture and the world of contemporary art. By presenting her work as a YouTube response video replete with the design elements and user comment structure familiar to users of YouTube and placing that in the context of the white cube art space, Olson engages in another double bind – the push and pull between the democratic culture of the Web and the elitist culture of contemporary art. Without definitively aligning herself in either realm, Olson presents this very conflict between democratic culture and art culture as a subject of the work.

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July 12th, 2010

Tom Moody

1.

Tom Moody is best known today as commentator on the net art scene and a member of the animated GIF and meme sharing community on dump.fm.  However, he is also an accomplished painter and a pioneer in employing consumer-quality paint software applications in a fine art context.  Throughout his career, his works have provided mesmerizing DIY optical effects balanced with thoughtful considerations of the impact of technology on image production, particularly in regard to the tradition of painting.  This text is an overview of some of his work.

2.

Tom Moody was born in Texas and attended high school in Northern Virginia.  He received a BA in English Literature and Studio Art in 1977 from the University of Virginia, did a year in the BFA program at the Corcoran College of Art and Design in Washington, DC from 1977 to 1978, and, following his year at the Corcoran, a summer semester at the School of the Visual Arts in New York City.  Following his education, Moody returned to Dallas, Texas as a painter.

A successful early body of work from 1979-1980 is a series of black and white photorealistic portraits of his male high school friends.  Photorealism was an established movement by the time Moody made these paintings, but his facility with the technique (they could be installed comfortably with Chuck Close’s Phil from 1977) and his embrace of the banal photographic portrait as his subject matter point to his interest in the movement’s conceptual underpinnings.  By laboring to create hyperrealistic photographic effects and employing banal subject matter, the work opens the door to a deeper subject—photography itself; or the use of paint to demonstrate for the viewer what photography, divorced from the photographic print, looks like.  This interest in exploring the formal aesthetic of an imaging technology is a strategy that Moody continues in his embrace of the lo-fi digital affects embedded in the Microsoft Paintbrush, Microsoft Paint, and Adobe Photoshop tools.

Another key work from this period is Wired Self Portrait (1978), a black and white photorealistic self-portrait depicting the artist wearing bug-eyed novelty sunglasses and standing in front of a bank of electrical meters.  The painting is connected to a piece of “hardware” (a white machine about the size of a home printer or fax machine with rows of black knobs whose function is unclear) via two telephone cords inserted into Moody’s neck. This imagery recalls Frankenstein and A Clockwork Orange and anticipates the cyberpunk movement in literature.  Additionally, the depiction of the painter as a cyborg can be thought of as a harbinger of sorts for the direction Moody’s involvement with painting will take.

3.

By the early 1990s, Moody had developed a brand of optically-charged abstract painting, developing his own style and visual vocabulary.  Many of the motifs present in his computer-based painting such as concentric circles, serialized rows and columns of illusionistically-rendered spheres he calls “atoms,” and graphic depictions of molecules as networks of nodes and edges are present in his painting from this period.

As Moody developed this brand of abstract painting, he began meeting other painters from Dallas and Houston who were also exploring abstract effects. These painters, including David Szafranski and Jeff Elrod, became grouped into a movement that Art in America covered in a 1995 article by the art historian Frances Colpitt.

What set Moody’s work apart from the other painters in this scene, though, was his approach to the ground of the paintings.  Instead of painting on canvas, Moody painted directly on, on the one hand, the packaging of consumer goods such as cereal boxes and promotional-size Advil boxes, and, on the other hand, computer print-outs of his own art criticism, re-arranged to disrupt the narrative or argument of each piece, that he would then tape together into grids.  These gestures add an explicit layer of conceptual meaning to Moody’s work.  In regard to the works painted onto his own art criticism, the abstract imagery does work on a purely formal level, but this formal level is complicated by the layer of jumbled art criticism upon which it rests.  The paintings are, in part, about the making of abstract paintings, including the complicated legacy of Modern art discourse.

It should also be noted that the application of paint in these works is often crude, the method of taping-together the computer print-outs of the writing lacks polish, and the consumer-quality of the paper itself is not sensuous in the way that canvas is, giving the paintings an over-all lo-fi, rough-around-the-edges quality.  However, at the same time, the paintings’ embrace of this rawness is both intentional and self-aware.  Part of the aesthetic becomes about a sort of garage rock DIY-ness.

4.

Just as the Art in America article was released and the painting scene Moody was involved in began to receive national attention, though, many of its members, including Moody himself, had left or moved elsewhere.  In Moody’s case, he moved to New York City, taking a clerical temp job with plenty of downtime.

With all of the downtime he had at this job and his interest in situating himself somewhere in the New York art world, Moody began to think of this office as an art studio.  The computer consoles at the office employed out-of-date versions of Microsoft Windows and the paint software application, Microsoft Paintbrush, which, even by the late 1990s, was itself out-of-date.  Moody embraced the banality and technological obsolescence that these tools offered, creating pixelated iconography that he would then print-out onto shades of yellow, pink, blue, and white copy paper.  He would also, in some pieces, create signal distortions from his console to the office printer, resulting in jagged, pixelated lines along the paper that add a further level of formal pattern.  Moody then cut these print-outs up into asymmetrical shapes and re-combined them into a painting using linen tape on the back surface of the paper.

When displayed at a large-scale (as they were in Moody’s solo show at the Derek Eller Gallery in 1998 and the “Post-Hypnotic” exhibition that traveled from the University Galleries at Illinois State University to multiple venues between 1999 and 2001) the patterns of the cut-up paper, punctuated by the simple black icons printed on their surface, resist the humbleness of their materials and give off a mesmerizing optical pop.

Additionally, the slight crinkle of the manipulated copy paper and the patchwork re-assembly of the cut-up pieces create a “quilted” effect on the surface.   The reference to a quilt has a particular resonance for Moody.  As a metaphor for the way the Internet works, the quilt takes on a different set of characteristics than would the “web,” “network,” “cloud,” or “information superhighway.”  For example, the quilt is highly tactile and often associated with femininity.  In a 2005 interview with the artist Cory Arcangel on Rhizome, he comments on this, stating:

In the late ’90s I was impressed by the writing of cyberfeminist Sadie Plant, who opened up for me a whole organic, non-analytical way of looking at computation. She traces digital equipment back to one of its earliest uses, as punchcards for looms, and talks of the internet as a distributed collaborative artwork akin to traditionally feminine craft projects.  At the time I was drawing and printing hundreds of spheres at work and bringing them home, cutting polygons around them, and then taping the polygons back together in enormous paper quilts.

There is also an embrace of lo-fi digital imaging in these works in which the rasterized pixel is not cleaned-up as one would find in contemporary imaging software, but rather visible as an indexical account of digital processes.  The sight of these digital traces in the imagery demands the viewer to consider the fact of the computer in the process of image-creation.  What appeals to Moody about this is an embedded acknowledgment that new media technologies are limited; always already on their way out the door.  This doesn’t make them useless as a tool for art creation, though.  On the contrary, the aesthetic or medium of an obsolete technology can be beautiful precisely because it understands its own inevitable obsolescence.  As he writes in his artist statement, technology is “a tool, not magic, and possesses its own tragicomic limitations as well as offering new means of expression and communication.”

What is also interesting to consider about the way Moody made these works is his clandestine re-purposing of the technologies around him at his bland office job.  He was making objects, yes, but also re-thinking the place of the traditional painting studio and perhaps even creating a portrait of the Gen X-era, mind-numbing corporate milieu in which he was situated.  The curator Richard Klein picked up on these aspects of the work, curating him into the “Ink Jet” exhibition at the Aldrich Contemporary Art Museum in 2000.  As did the painter Michelle Grabner, who showed this work in the “Picturing the Studio” exhibition she co-curated with Annika Marie at the School of the Art Institute of Chicago in 2010.

5.

During this period of Moody’s career, he also created a controversial series of portraits on the Microsoft Paintbrush application depicting physically attractive women whose images he found in print magazines.  In each of these images, Moody would “perfect” the features of the already idealized women using the digital tools at his disposal, bringing the eyes closer together or further apart, making the nose smaller or bigger, etc.  There is something uncomfortable about these images as they were carefully studied, drawn in a piece of software, and digitally “perfected” by a male artist without the female model’s knowledge.  One is provided a sort of unfiltered access to the male gaze.  Furthermore, the black and white, pixelated images provide an un-realistic, clearly computer-created look to each of the subjects, which makes them not erotic, but unsettling.  The women’s bodies are even further abstracted, even more on view as commodity objects than they are in the print magazine.  Like the artist Richard Prince before him, though, Moody walks a fine line in these works between purely fetishizing a woman’s body and providing a self-critical portrait of this very act.  Perhaps their success as artworks is the inability of the viewer to reach a synthesis or conclusion in regard to which side of that line they exist on.

6.

Through the early 2000s, Moody would continue to work in many different veins, both on and off the computer, in most cases combining processes occurring in both locations.  One of his most familiar icons, the molecular model, is an apt metaphor for this approach to artistic process between virtual and physical space.  The molecular model is a unified structure composed of at least two discrete parts that is itself part of a larger structure.  One work, style, or location of work can be thought of as one node or one atom in a larger network or molecular structure.  Taking a cue from the artist Gerhard Richter, the heterogeneity of this larger network is, in part, where the art in Moody’s project occurs.  His serial patterns of spheres or atoms, in which the focus is on a multiplicity of atoms in a larger pattern as opposed to a single atom, can be thought of in a similar way.

Within this rhizomatic structure, though, one of the modes of production Moody returned to quite often is the one he developed in his temp office job—creating imagery in a piece of software, printing (and often re-printing…and further re-printing) the image out onto relatively inexpensive consumer-quality printer paper, cutting it up into asymmetrical shapes, and finally re-combining these shapes using linen tape on the back surface into large, optically-charged rectangular paintings.

As this body of work developed, the patterns became more varied and visually maximized, developing into intense compositions with echoes of Russian Constructivism and late Kandinsky.  Additionally, the paper he worked with became increasingly white in color—a reference to his own vocational shift from the corporate office to the home office.

7.

At around the time that these works achieved a level of self-consciousness within Moody’s project, though, he began to focus elsewhere, exploring the animated GIF file as a robust Internet-native art media.  Moody had long posted digital drawings and paintings onto his blog, but with the GIF he found a more immediately powerful tool to make paintings expressly for the screen.

GIFs are short, looping animations, composed of a relatively small amount of frames and file size.  They have been a part of the vernacular visual lexicon of the Internet since the earliest days of the World Wide Web and have recently seen a surge of interest amongst digital natives on platforms like Tumblr and the website dump.fm.  Part of the appeal (or, for some, lack thereof) of GIFs is the sense that they are aggressively, endlessly instantaneous and, hence, work well for communicating lowest common denominator images and ideas.  However, this very crudeness also makes them particularly robust files to distribute socially, giving them a potential political efficacy that resonates with Walter Benjamin’s understanding of photography and cinema in the early 20th century.

Moody’s embrace of the GIF came through the use of his pioneering art blog (that itself was the subject of a 2007 exhibition, “Blog,” at artMovingProjects in Brooklyn).  He found that, as an Internet native media, GIFs, in a way, effectively cut out the middle man to showing paintings online.  A photograph of a painting is often a poor substitute for the phenomenological impact of a “real” painting.  If one’s painting is going to be viewed far more often in the context of a website or blog (as Moody’s work was) than why not make digital paintings?  Furthermore, why not make those digital paintings move, catching the hyper-wandering Internet surfer’s eye?  And, finally, why not use a file type associated with viral Internet meme culture, providing the paintings with a dynamic life outside of the artist’s website?  With these points in mind, Moody began to experiment with GIFs.

Like his ink jet painting works, the GIFs embrace visual immediacy, pixelation hearkening to a form of technological obsolescence, and a rigorous economy of materials that result in a certain roughness in appearance.  One of his most widely-viewed GIFs (and, if not the first, among the first GIFs to be purchased explicitly as a work of art), is OptiDisc (2007).  This is an eighteen-frame animation depicting concentric circles that alternate at uneven intervals in color from black to red to blue to white, creating a crude, but hypnotic effect.  The work resembles a target, a Modern art favorite famously used by Jasper Johns and Kenneth Noland.  However, while Moody’s target possesses the same sort of visual punch that these others painters generated, there is also an embedded commentary about progress, be it technological or artistic, occurring here.  Through the use of pixelated imagery, a pointedly small file size, and the uneven temporal intervals of the circles’ alterations in color, OptiDisc is at once both dynamic and pathetic, visceral and antiquated. This tension is what makes it interesting to think of as a work of contemporary art.  The critic/curator Paddy Johnson, in her commentary on the work in the “Graphic Interchange File” exhibition text, writes that the GIF’s “emotive qualities last only as long as Moody allows a reverence for technology – in Moody’s world modernism  is only an afterimage, its spirit eventually replaced by mechanical functionality.”

8.

Recently, Moody has continued to work with GIFs and also created a series of large glossy prints made with Paintbrush, Paint, and Photoshop.  These prints feature complex layers of abstract iconography, much of which is created with a “spray paint” tool, as well as the representation of a crudely-drawn brick wall that functions as both a reference to the Modernist grid and to a wall tagged with graffiti.

This blurring of the polish of Modern art and the rough, democratic aesthetic of street art is a fitting description of Moody’s artistic project in general.  One of the acknowledged inspirations for his painting process comes from cyberpunk literature.  As Moody describes it, cyberpunk inherited the British New Wave’s dystopian, yet hauntingly beautiful, near-future science-fiction vision, mixed it with a dose of cutting-edge computer science, and threw in the science-fiction novelist Samuel R. Delaney’s “street kid” protagonist, resulting in a scrappy form of visionary pop.   One can see Moody, then, as a breed of cyberpunk artist–critically exploring the new, avoiding pretension, and approaching authenticity.

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