Archive for the ‘jonrafman’ Category

Thursday, July 1st, 2010

Google Street Views, a body of work by Jon Rafman consisting of an ongoing Tumblr blog, a book published in conjunction with Golden Age in Chicago, a photo essay on the Art Fag City blog, and a series of glossy c-prints, is – in each of these versions – a collection of images found by Rafman while surfing through the “Street View” feature of the Google Maps application.

(Street View is a massive venture sponsored by Google in which vehicles armed with multi-lensed cameras drive all over the world, taking automatic and indiscriminate street photographs which are themselves, then, composed into 360 degree panoramas which can be virtually navigated through on the computer.)

In each case, one views a landscape (any landscape, rural, urban, suburban, whatever, just so long as it’s a view from a street) depicting either a figure or a group of figures, architectural details, empty vistas, or camera glitches.

It should be said, though, that the bread-and-butter of the project is the series of images depicting a figure or group of figures in isolated settings, suggesting a sense of loneliness or alienation.

For example, in Rafman’s Sixteen Google Street Views book, one views hikers dwarfed by a sublime, snow-covered landscape, a man taking a secret photograph of a group of teenagers in a public square, a small girl sitting by herself to the side of a street, an arm sticking out of the window of a white building, a naked woman staring into the ocean, a man staring into an empty landscape of the American west, and so on and so forth.

In each case, Rafman isolates a view on human action in which that human and their actions are viewed as insignificant or lonely.

When these images are taken by themselves, they often border on the sentimental, but when they are paired with the iconography of the Google copyright and directional compass arrows familiar to users of Google Maps, they take on a new significance.

The Google-ized images, after all, are produced without any moral, humanistic point of view.

In regard to this point, Rafman writes:

Google Street Views present a universe observed by the detached gaze of an indifferent Being. Its cameras witness but do not act in history. For all Google cares, the world could be absent of moral dimension.

*****

The driver of the Google vehicle pauses every ten to twenty meters so that the automated cameras can take a picture – the objective is to map out geography photographically (à la Borges’ map of the world at a 1:1 scale), not intentionally suggest anything in particular about that geography.

As such, these images are all but devoid of the human hand in their production, going beyond even Ed Ruscha’s book Every Building on the Sunset Strip in which Ruscha turned on the street photography tradition of, say, Cartier-Bresson by cataloguing “every building on the Sunset Strip” in Los Angeles with an identically wide, frontal framing in every shot, that, then, compounds the endless, lonely sameness of the L.A. landscape.

There are no “decisive moments” in Ruscha’s project as every image is meant to be banal and stricken of any point of view.

In the case of the Google street view camera, this connection between the human hand and the representational image is even further separated, underlining the increasing disconnect between human beings and lived experience – even taking a photograph is more efficiently executed by a machine than a person.

However, whereas Ruscha’s project is anti-aesthetic and largely conceptual, demonstrating a certain deskilling of the artist’s hand, Rafman’s project comes full circle in a way, re-introducing a mode of skilled artistic craftsmanship not, in this case, in taking the photographs, but in searching through Street View and choosing unique images to isolate and re-contextualize.

Rafman writes:

Despite the often-impersonal nature of these settings, the subjects in these images resist becoming purely objects of the robotic gaze of an automated camera. For in the act of framing, the artist reasserts the importance of the individual. This altering of our vision challenges the loss of autonomy and in the transformation of our perceptions, a new possibility for freedom is created.

*****

Without ever intending to do so, the totally automated, impersonal Google Street View camera often picks up stray moments, off-hand glimpses of human personality.

Rafman’s vision of street photography hearkens back to Cartier-Bresson by tracing the (virtual) landscape, seeking out these rare gems – the “decisive moments” accidentally caught by Google – which tell the viewer something particular about where it is they exist.

Friday, June 25th, 2010

Brandnewpaintjob.com, an ongoing blog by Jon Rafman, is composed of (as of today, anyway) almost forty posts.

Each of the posts is itself composed of either (1.) a digital image depicting a 3D model, or (2.) a digital image depicting a 3D model as well as a short video clip in which a “camera” moves around the 3D model as if it were filmed in physical space.

The models Rafman uses are appropriated from Google 3D Warehouse and altered by him so that the “texture” or outer surface of the model reflects the style of (in most cases) a canonical Modern or contemporary artist.

So, for example, in the first post of the blog, Motherwell Elephant, one views an elephant whose surface reflects the rough confrontations between the colors black and white in paintings by the abstract expressionist Robert Motherwell; and, in the most recent post, David Hockney Studio Apartment, one views a modern studio apartment with natural light, expensive furniture and a flatscreen television in the color palette and iconography of David Hockney’s A Bigger Splash.

In-between these examples is a series of similar collisions between a particular painting style and a particular 3D model such as Warhol Commodore (a Warhol self-portrait over the 3D model of a Commodore 64 computer) or Parker Ito Condo (Parker Ito’s The Most Infamous Girl in the History of the Internet over the 3D model of an expensive looking condo apartment).

At first glance, these collisions may strike one as somewhat arbitrary postmodern one-liners; however, if one continues to view through the blog or follow its development as it happens live, then one begins to appreciate the way the posts function in greater depth.

Take, for example, Pollock Tank.

Pollock’s infamous dripping style serves here as a formal equivalent to the camouflage designs normally associated with the surfaces of a tank.

However, there are other things happening.

The aggressively armored shell of the tank nudges one towards viewing Pollock’s persona and his paintings as “tank-like” – excessively private and explosive – while this very explosiveness of Pollock’s canvases nudges one towards viewing the tank as itself wildly explosive (as opposed to defensive or keeping the peace).

In each of the cases presented through the blog, a similar collision between the 3D model and the painting style creates a two-way street of meaning in which the painting style says something about the model and the model says something about the painting style.

In regard to this point, Rafman writes:

A conversation is going on between the surface and the underlying structure. In this way, the clash of the cultural weight of a high modernist paintings and a mass produced vehicle is not simply another example of the blurring of the distinction between high and low culture.

*****

It’s often not immediately clear what the connections are leading towards, but this very wiggle-room in interpretation benefits the project as a whole by maintaining a certain ambiguity to each post.

For example, I’m not sure exactly what Lewitt Blue Whale or Morris Louis Penguin have to say about each of their respective collisions off of the top of my head, but in seeing the actual models, each case does make some sort of sense and part of the pleasure in the work is in thinking through why that sense may or may not exist (why is Sol LeWitt like a blue whale; why is a penguin like Morris Louis?)

Finally, when the blog is viewed as a whole, an interesting theme is demonstrated:

When viewed as digital images, canonical works from the history of 20th century painting are inevitably going to lose whatever phenomenological power they possess in the physical space of the museum.

A .jpeg of a De Kooning is not going to afford one the phenomenological “De Kooning effect” which one would experience in a traditional art space.

However, what does afford one a certain phenomenological effect on the Web is the way that, over time, it’s not the style of the famous paintings that serve as art, but Rafman’s performed exploration of them.