Posts Tagged ‘jogging’

Monday, May 17th, 2010

In “Free Art,” a text by the Jogging, it is suggested that the Web’s economy of re-blogging and fast-paced communal interaction creates its own economic model and, thus, its own best practices for understanding how value around work is accrued.

Furthermore, it is thought that the art world – even if it did acknowledge this work – would not know what to do with it as this online economy is alien to its own – premised as it is on the exchange of materially sensual objects for amounts of (financial) capital unavailable to all but the most wealthy members of society.

Jogging writes:

In the lives of contemporary artists, Free Art is a place to find one’s self through the existence of others – to individually reclaim the ability to self-mythologize and empathetically pick from your peers for influence. Thus, Free Art is marked by the compulsive urge of searching (or, surfing) to connect with others in a way that is not dictated by profitability, but found and shared charitably among individuals based on personal interests.

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A couple of thoughts:

I’m not sure that the Web is any less tainted by economics than the art market. The re-blogging format preferred by Jogging did not appear out of nowhere; power relations are alive and well (t)here as one might say that all of this activity is ultimately in the service of market research for corporations.

Meanwhile, the world of contemporary art is obviously not perfect, but it’s not entirely dominated by auctions and abusive gatekeeping, either.

And if one is interested in placing their creative endeavors on the Web in both the most critically sympathetic as well as the most critically astute environment possible (the environment in which it will be judged as more than style alone), one can’t so easily dismiss the art world as it has been thinking about these questions very seriously for a very long time.

Furthermore, the work will (if it is as good as it thinks it is) end up back in the art system as salable objects; the question here, then, is how much control does the artist exert over this entry into the system.

This is just to say that the conversation occurring inside the art world is worth taking a second look at before one abandons it outright.

Also, Jogging’s reference to the immaterial or de-materialized quality of the work is problematic.

For the sake of argument (and it is debatable), let’s say that – yes – a virtual .jpeg of a sculpture is immaterial – free of the problems of aura and material commodification which the sculpture depicted in the .jpeg itself affords.

But, what about the hardware displaying this content?

The notion that the Web has accomplished some sort of Hegelian transcendence is precisely what, say, Steve Jobs wants consumers to believe:

Go on, keep chatting with your friends, watching videos, listening to music – it’s all fluid and immaterial now and that’s great – just so long as you do so through the iPad.

These devices which display the work which Jogging thinks of as lacking aura, are, in fact, highly susceptible to aura or, from a slightly different angle, fetishism.

One can’t wait to get home and log-on to their machine, touch it, ride the time of computing cycles; anytime the threat of boredom creeps in, one can immediately start fingering their iPhone, dexterously running their hands all over it in the hopes of generating more immaterial content.

Indeed, perhaps one could think of the endless stream of a blog as lubricant – sweet nothings in one’s ear, easing one’s entry into a more rhythmically sustained fingering of their device.

This is just to say that the materiality of digital culture is worth taking a second look at before one denies its presence outright.

Now all that said (and on the other hand), there’s another consideration which comes into play here:

“Free Art” was posted on the Jogging Tumblr on May 12th, 2010.

In the five days which have passed since the 12th, Jogging has posted six additional unique works – each possessing their own unique power and each propelling my own following of their posting (as in an on-going performance).

As a matter of fact, this immediacy and performative enthusiasm is relatively more exciting (to me, anyway) than most things happening in most of the shows advertised via, say, e-flux.

Which is precisely the effect which Jogging describes in their text.

An anxiety arises:

I have some issues with the idea, but I’m compelled to follow it nonetheless.

That is to say, it can’t be dismissed outright as the artists demonstrate it for me, placing it directly in front of me, demanding my acknowledgment.

And through this acknowledgment, I may never quite decide for certain if the idea of Free Art is naïve or pioneering (or both), but I may be infected by it, nonetheless.

Thursday, April 1st, 2010

The age of digital information networks, according to the Jogging collective’s text “Redefining Exhibition in the Digital Age,” has so radically mutated the way information is distributed, that a revolution in the way artists exhibit their work is called for.

Jogging writes:

The internet offers a chance for art’s users to experience organizational models of viewership in ways that are non-dependent and non-hierarchical. Allowing institutions to dictate the function of the Internet, be it through copyright, privatization, and/or the commoditization of information, simply digitizes pre-existing modes of viewership built upon problematic power relations.

To that end, Jogging has mounted two non-hierarchical exhibitions – READY OR NOT IT’S 2010 and AN IMMATERIAL SURVEY OF OUR PEERS – in the past two weeks.

READY OR NOT IT’S 2010 is an art action involving a word-of-mouth exhibition on the Facebook Wall of the Los Angeles County Museum of Art in which hundreds of artists posted their work.

AN IMMATERIAL SURVEY OF OUR PEERS is a Tumblr of installation shots from the Sullivan Galleries at the School of the Art Institute of Chicago in which the works depicted were digitally inserted into empty shots of the galleries to look as if they were installed in the physical space.

However, what one views when one views the exhibitions is not non-hierarchical resistance, but rather a hierarchical structure in which Jogging is the sun around which the other artworks orbit like planets.

The kick of An Immaterial Survey of Our Peers is not that it is a great way to exhibit the artists in the show (it’s not), but that it is a work of art itself – by the Jogging.

What is interesting here is Troemel and Christiansen’s gesture – that’s where the aesthetic kick occurs.

This is just to say that Jogging is creating art, but not political art.

Wednesday, March 31st, 2010

The exhibition READY OR NOT IT’S 2010, organized by the Jogging collective and virally announced just one day ago (March 30, 2010), is an open call for artists to post work or link to themselves en masse through the stream of the Los Angeles County Museum of Art’s Facebook Wall right now (today – March 31st, 2010).

The point of the show is to resist the hierarchical historicization and canonization of contemporary art by art museums and other art institutions.

In the words of the exhibition’s announcement text:

[…] digital artists should take the task of historicization into their own hands.

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And:

The manipulability of art museums’ Facebook walls allows artists the chance to wrest curatorial control back from institutions empowered by years of exclusionary practices.

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As one begins to view the exhibition, the impressively active and continually growing stream of art posts on the LACMA Wall by a broad spectrum of artists seems like an event – a “happening” right there in the virtual space of a collecting museum.

However, as one continues to watch, one might begin to grow anxious about all of this happening.

What is happening?

Is this really the emergence of a Web 2.0 resistance to art world gatekeeping?

Or is LACMA’s authority is simply re-inscribed?

As one continues to view the exhibition, the artists and artworks may come across less as liberated individuals expressing their individuality and more as ammo – data – or, in Jaron Lanier’s lingo, “gadgets.”

This doesn’t mean that there’s nothing interesting happening here.

On the contrary, one begins to take-in an alternate point-of-view regarding the way in which art might work in the network:

That is, as a stream.

The art occurring on the LACMA wall right now is not found in the individual posts (as interesting as many of them are), but rather in the visibility of the stream of posts itself – the curatorial gesture by Jogging.

A stream.

In an interview on the Counterfeit-Mess Tumblr, Jogging’s most visible member Brad Troemel speaks to this very understanding of contemporary creative practice as an ongoing, publicly-visible, and remotely-followable stream:

A couple years ago when I became a Photographer-hater, I realized that you can’t possibly explain the world through a single tool. I feel that way now in regard to The Art Project, that 10 projects can’t explain everything or anything either. All you can do is have a constant engagement with art, trying to find meaning. On Jogging, we, the creators, are the art and artists.

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And:

Creating this way makes assessing/accessing our work on the whole difficult.

There’s no fitting “grading rubric” for everything at once because the intent of the art is multiple.

So, you can either assess every single work individually, or, you can assess us, ourselves, as the work.

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With this in mind, READY OR NOT IT’S 2010 becomes another status update in Jogging’s own publicly-visible stream.