Posts Tagged ‘logos’

Sunday, February 7th, 2010

Kevin Bewersdorf wrote a series of texts such as “The Four Sacred Logos” and “Spirit Surfing” which merged corporate motivational speaking tropes with a vision of the Internet as a spiritual space.

These texts are now lost – erased from the Web by Bewersdorf himself.

If one is to speak about them, then one must remember them.

The way I remember them is that they made a claim – the Internet is a space of spiritual movement – and then they cross that claim out by wrapping it up in a shtick which points to loss – loss of any hope one may have had for the Internet as corporations changed the Internet into a giant Wall Mart.

Bewersdorf’s use of the word “logos” in the “Four Sacred Logos” texts is an example of how this works.

It’s a pun.

On the one hand, there are “logos” (plural) as in branding devices such as the Nike “swoosh.”

Bewersdorf designed “sacred” corporate logos for each of his texts which are not unlike the corporate logos found in erectile dysfunction medication pamphlets at the doctor’s office.

On the other hand, there is also “logos” (singular) which is something like the primordial divine truth through which all creation emerges as described in ancient philosophy and theology.

Bewersdorf’s logos of the logos cancel each sense of “logos” out in endless loops of belief and skepticism.