Kevin Bewersdorf intentionally reduced his presence on the Web to a single image – a flickering flame sourced from a .gif of fireworks set off in front of a suburban garage. Over the course of three years, this flickering flame will grow smaller and smaller into a field of Yves Klein Blue.

It’s called PUREKev.

As one returns to the work again and again and again – not daily (although, perhaps daily) – one views a mutation in time as the flicker goes deeper and deeper and deeper into the void.

The website goes in the exact opposite direction of most Internet production, focusing on slow, imperceptible change over the course of years. By doing so, it allows one to see (as if for the first time) what it opposes. The extremity of Bewersdorf’s slowing-down nudges the viewer to project their own image of what “normal” time on the Internet feels like. It’s the creation of the image in the viewer’s mind that allows her to see what this time looks like.

There’s something unsettling about viewing PUREKev and returning to it every now and again. It’s always there – always going a little bit deeper, but never quite finishing. As the rest of the Internet is in a race to produce more and more, Bewersdorf’s resolute focus on one thing – watching a flame die out in a blue void over several years – is sublime.

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