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	<title>Post Internet &#187; logos</title>
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		<link>https://122909a.com.rhizome.org/?p=164</link>
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		<pubDate>Sun, 07 Feb 2010 02:40:10 +0000</pubDate>
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				<category><![CDATA[kevinbewersdorf]]></category>
		<category><![CDATA[kevin bewersdorf]]></category>
		<category><![CDATA[logos]]></category>
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		<guid isPermaLink="false">https://122909a.com.rhizome.org/?p=164</guid>
		<description><![CDATA[Kevin Bewersdorf wrote a series of texts such as “The Four Sacred Logos” and “Spirit Surfing” which merged corporate motivational speaking tropes with a vision of the Internet as a spiritual space.
These texts are now lost – erased from the Web by Bewersdorf himself.
If one is to speak about them, then one must remember them.
The [...]]]></description>
			<content:encoded><![CDATA[<p>Kevin Bewersdorf wrote a series of texts such as “The Four Sacred Logos” and “Spirit Surfing” which merged corporate motivational speaking tropes with a vision of the Internet as a spiritual space.</p>
<p>These texts are now lost – erased from the Web by Bewersdorf himself.</p>
<p>If one is to speak about them, then one must remember them.</p>
<p>The way I remember them is that they made a claim – the Internet is<em> </em>a space of spiritual movement – and then they cross that claim out by wrapping it up in a shtick which points to <em>loss</em> – loss of any hope one may have had for the Internet as corporations changed the Internet into a giant Wall Mart.</p>
<p>Bewersdorf’s use of the word “logos” in the “Four Sacred Logos” texts is an example of how this works.</p>
<p>It’s a pun.</p>
<p>On the one hand, there are “logos” (plural) as in branding devices such as the Nike “swoosh.”</p>
<p>Bewersdorf designed “sacred” corporate logos for each of his texts which are not unlike the corporate logos found in erectile dysfunction medication pamphlets at the doctor’s office.</p>
<p>On the other hand, there is also “logos” (singular) which is something like the primordial divine truth through which all creation emerges as described in ancient philosophy and theology.</p>
<p>Bewersdorf’s logos of the logos cancel each sense of “logos” out in endless loops of belief and skepticism.</p>
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